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Marketing with Variable Data Printing

Marketing with Variable Data Printing

Mass printing your company’s marketing materials can potentially make a direct mail campaign somewhat successful. But when each of mail pieces look the same, reflecting the same information to the same “potential customer,” the central message can feel a little impersonal and out-of-touch. This blog post discusses how variable data printing (VDP) gives you the opportunity to make your mail pieces much more personalized and individually appealing. Connect With Your Customer Rather than address a mail recipient generally or in a [...]

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case study overview 3

Case Study Overview – Part Three

In the last edition of our series, we explore some more instances of when United Mail has provided effective solutions to intricate marketing problems. In this post, we again highlight the broad range of services we offer to an array of diverse clients. Electronic Document Management Not too long ago, United Mail stepped in to provide thorough and compelling structural changes to a national medical supplier. The company distributes a variety of medical, veterinary, and dental products in addition to cutting [...]

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Direct Mail Marketing and Augmented Reality

Direct Mail Marketing and Augmented Reality

Augmented Reality (AR) is exploding the world of marketing. Recently, a published study established that the AR industry was valued at $2.35 billion in 2015 and predicted it would exponentially rise to $117.4 billion by 2022. So what is AR and why is it so important? Further, what does AR have to do with direct mail marketing? In this blog post, we outline the function of AR and its role in your next successful direct mail marketing campaign. Augmented Reality [...]

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Know Your Demographics

Direct Mail Demographics

Understanding your customer base is critically important for any kind of marketing campaign. At first glance, this sentiment may seem tone-deaf and maybe a little condescending for industry professionals. But due to a recent study, less than 50% of the marketers surveyed claimed they confidently understood their customer base. Further, only a mere 40% felt capable of understanding their customers’ interests and needs. These statistics should alarm any marketing professional. In response, this blog post proposes a strategy to [...]

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Non-Profit Marketing through Direct Mail

Non-Profit Marketing Through Direct Mail

Often, our blog tends to focus on the intricacies of our industry and the ways United Mail’s services can navigate its challenges. In this post, we concentrate on how non-profit organizations can benefit through the use of direct mail marketing. To preface this post, we realize that at a superficial glance a direct mail marketing campaign may seem unfeasible for a non-profit company. It would make sense: postage rates continue to rise, and physical marketing materials aren’t getting any [...]

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Social Media with Direct Mail

Integrating Social Media with Direct Mail

Social media can help your next direct mail campaign achieve major success. Unsurprisingly, combining your digital marketing with your direct mail marketing can increase your response rates by 30-60%, and this figure can grow even more through the use of social media. We wrote an article recently that outlined the benefits of employing a multi-channel marketing campaign. Though there may seem like there’s a lot of crossover, this post will focus more on the intricacies of specifically blending social [...]

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Oce VarioPrint i300 inkjet

United Mail Introduces the Océ VarioPrint i300

United Mail is pleased to announce that we have acquired an Océ VarioPrint i300 inkjet press through Canon Solutions America, Inc. Our new press dramatically improves our data and variability in our printing projects, meaning we can satisfy our clients’ needs that much more effectively and quickly. Further, the machine has drastically increased our company productivity and project versatility. Since its launch in the later stages of 2017, the press has already printed over 25 million sheets. On the arrival [...]

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customer survey results 2018

Customer Service Survey Results, 2018

United Mail has a firm commitment to the highest quality customer service. In order to reach that desired customer service threshold, we actively seek out ways we can hold ourselves accountable. Recently, we distributed a 5-question survey to help us understand our own quality assurance performance better. This blog post summarizes the nature of the survey and analyzes its results. The Customer Survey We shared our survey primarily between the two areas where our branches are located: Kentucky and Ohio. In [...]

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case study overview 2

Case Study Overview – Part Two

In our second edition of the series, (checkout part one) we once again look back at individual instances where we’ve met our clients’ needs. Per our recent ISO 9001:2015 renewal, United Mail strives to deliver the highest quality customer assurance. With this blog post, we look to clarify how we have historically applied that certification real-world experiences. PURL and Variable Data Printing Recently, United Mail worked directly with an Internet Service Provider (ISP) to extend its reach across 67,000 businesses in [...]

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ISO 9001:2015 Certification

ISO 9001:2015 Certification

Recently, United Mail renewed its commitment to quality assurance by achieving an ISO 9001:2015 Certification. As a company that consists of over 250 employees, it’s important for everyone to stay on the same page regarding company priorities. With this certification, these priorities reflect an unyielding devotion to quality. Accountability In order for our company to receive this ISO 9001:2015 Certification, United Mail needed to instill in its company culture a level of accountability. Everyone makes mistakes. Learning from one’s own [...]

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