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Personalized URLs

The Benefits of Personalized URLs in Business Marketing

Imagine you are walking down the beach and find a nearly perfect shell, both sides still intact. As you hold it in your hands the shell begins to open and you see a beautiful, shining pearl. What an exciting discovery! Now imagine the same excitement when you open your mailbox and find your favorite business has sent you access to a customized website for their products and services. Your very own PURL! (Personalized URL). What Exactly Is A PURL? A [...]

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Save Big On Your Holiday Mailings

How to Save Big On Your Holiday Mailings

The holidays are here again, and you know what that means: time to send out Christmas cards. If you are planning to mail Christmas cards, fundraising letters, or any other holiday marketing campaign, you might be dreading all of the stamping, labelling, and licking of envelopes. Luckily, United Mail can help. While we may not be able to help with that awkward Christmas card photo (sorry) there are many things that we can do to help you save time [...]

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Happy Thanksgiving 2017

United Mail Has a Lot to Be Thankful For In 2017

As Thanksgiving draws near, we reflect on the things we are grateful for. As always, we here at United Mail have a lot to be thankful for. Here are some of the many blessings that we count this holiday season: Family On Thanksgiving, we look forward to sitting around the table with the most important people in our lives: our families. Family is what makes this holiday so special. In keeping with the spirit of the season, we here at [...]

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USPS Postage Rates Increase

Understanding the USPS Postage Rate Changes

The end of the year is fast approaching, and you know what that means: time to get ready for new postage rates. On January 21, 2018, new USPS postage rates will likely go into effect. The rates discussed below still need to be approved by the Postal Regulatory Commission (PRC), but the following changes have been proposed for first class mail. Increase in the Cost of Flat Rate Boxes and Envelopes One of the services that will be taking a hit [...]

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Effective Direct Mail Mailing List

How to Create an Effective Mailing List

Direct mail is still an integral part of many businesses’ effective marketing strategies, despite its being declared all but dead at the beginning of the digital revolution. But a successful direct mail campaign is completely dependent on one key ingredient: your mailing list. Send your mail piece to the wrong prospects, and you’re just throwing money away. Send it to a highly targeted list, and it could be a runaway success. Here are some tips for avoiding the first scenario and [...]

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Direct Mail Small Business

How Direct Mail Can Grow Your Small Business

Small business marketing is a delicate balancing act: when you lack the enormous marketing budgets that large corporations have, it is essential that every promotional dollar counts. What is needed is a marketing approach that has a proven track record of increasing the bottom line, for companies across the board. Direct mail has been delivering such results for decades, and continues to be a cost-effective way to grow businesses in the twenty-first century. Read below to learn the many [...]

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Move Prospects Through Sales Funnel

Using Direct Mail to Move Prospects Through the Sales Funnel

Direct mail is not dead. However, it has evolved, and grabbing the attention of busy prospects is a bigger challenge than in the pre-digital days. Using direct mail for lead nurturing can be a great way to improve your direct mail results while delivering useful content to prospects. Here’s how: Target Your Content Appropriately In a previous post, we talked about how to create an effective direct mail list. You can use those list segments you created to deliver highly targeted [...]

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What is Direct Mail?

What is Direct Mail?

Direct mail is any marketing mail piece sent to a precisely-targeted group of prospective customers. This is, of course, a very broad definition–one that encompasses countless types, shapes, and sizes of mailers. Its broadness is exactly what makes direct mail such a powerful tool for your business or institution. Direct Mail Gives Your Creativity Free Reign Chances are, you have received a wide variety of direct mail pieces in your own mailbox: everything from letters in envelopes, to colorful postcards, to [...]

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Consolidation of the Print Industry

Consolidation of the Print Industry

The print industry is shifting and changing, as digital media continues to disrupt the space. Many shops have decided to meet this challenge by expanding their service offering… but that can be a difficult prospect if you don’t have the expertise on your team to grow into new services. The answer for some shops has been to bite the bullet and hire in new talent. For others (and for bigger groups like associations), mergers and acquisitions have been the answer. [...]

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Web to Print Services

Print Transformation to Digital

Everyone seems to have a smartphone in their pocket these days. As more consumers get their hands on pocket-sized computers, they now expect to be able to interact with content anytime, anywhere. This trend has spilled over into the business world, where the ease of distribution of digital media has become essential. The printing industry has remained robust through this trend, but the fact remains that shops need to adapt to these preferences in order to remain successful. Countless options [...]

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