Augmented Reality

Direct Mail Small Business

How Direct Mail Can Grow Your Small Business

Small business marketing is a delicate balancing act: when you lack the enormous marketing budgets that large corporations have, it is essential that every promotional dollar counts. What is needed is a marketing approach that has a proven track record of increasing the bottom line, for companies across the board. Direct mail has been delivering such results for decades, and continues to be a cost-effective way to grow businesses in the twenty-first century. Read below to learn the many [...]

Direct Mail Evolution

The Direct Mail Evolution

Direct mail is constantly evolving. While there is still a place for traditional letters and postcards, new technologies, designs, and materials are constantly being conceived and executed. These innovations allow marketers such as you to reach a wider target audience, and to impact that audience more deeply. If you are curious about some of the amazing ways that direct mail has evolved in recent years, read below. Profile/Variable Mapping Variable mapping uses GPS technology to enhance your mail piece. Using this [...]

Augmented Reality and Direct Mail

Augmented Reality Can Bring Your Direct Mail to Life

Augmented Reality (AR) has become a bigger buzzword in the last few years, with some creative marketing campaigns using it to great success. If you’ve been wondering how you can make your direct mail messaging more compelling and effective, AR might be the answer. Here are some things you should know: Consumers Love Their Smartphones According to the most recent data by Pew Research, 77% of Americans now own smartphones. And, as we mentioned in a previous post, 61% of email users [...]

Augmented Reality Marketing

Why You Should Take Another Look at Augmented Reality

Augmented reality (AR) has been around for a while now, and several marketing campaigns (such as IKEA’s furniture shopping app) have piqued marketers’ interest. But with the explosive popularity of 2016’s Pokemon Go game, more companies are realizing the potential of the technology to grab customer attention. If AR isn’t in your bag of marketing tricks, it might be worth a look. Definition First, let’s look at what AR actually is. In case you’re not familiar, AR is a blending of virtual [...]

Direct Mail Dark Ages

Don’t Get Stuck in the Direct Mail Dark Ages

Direct mail is known as dated and stuffy, with no easy way to determine effectiveness and response rates. This has been especially difficult in the past, because without mail tracking, you might not even know if your customer received a mail piece, much less if they read it, analyzed it, and kept it. Well, we have a few tips and tricks to upgrade your medieval marketing techniques, with current technology. 1. IP Marketing One of our newest technologies is IP Marketing, [...]