Business

Marketing to Millennials in 2018

Marketing to Millennials in 2018

In a 2016 study, Pew Research reported millennials, those born between 1982 and 2002 (roughly 18-34 year olds) have surpassed Baby Boomers as the nation’s largest living generation. The study reports there are currently 75.4 million millennials living in the United States, surpassing the 74.9 million Baby Boomers (ages 51-69) who previously held the title as largest generation. It is important to note, by 2015 this growing age group represented one-in-three American workers. (Pew Research Center) This is a generation [...]

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What is Commingling Mail

What is Commingling Mail?

Direct mail marketing strategists cringe when the USPS inevitably declares postage costs must increase. The raise in postage directly affects companies’ budgets exponentially, forcing several companies into uncomfortable positions in maintaining those budgets. United Mail responds to increasing mail prices by offering businesses the option to commingle their mail. Commingling mail, also known as presorting, will effectively save your company money and time. In order to grasp the purpose of utilizing commingling through United Mail, it’s first necessary to understand [...]

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2018 Postage Rates

2018 Postage Rates

Did you know that postage rates will be changing in 2018? Each year the United States Postal Service (USPS) reviews postage rates and makes necessary price adjustments to maintain operating costs. These new price rates will affect your direct mail costs, so it’s good to stay on top of these changes. Starting Sunday, January 21, 2018 the new USPS postage rates will go into effect. This will be for all standard and first-class mailings. We have put together an easy-to-read [...]

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Save Big On Your Holiday Mailings

How to Save Big On Your Holiday Mailings

The holidays are here again, and you know what that means: time to send out Christmas cards. If you are planning to mail Christmas cards, fundraising letters, or any other holiday marketing campaign, you might be dreading all of the stamping, labelling, and licking of envelopes. Luckily, United Mail can help. While we may not be able to help with that awkward Christmas card photo (sorry) there are many things that we can do to help you save time [...]

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Direct Mail Small Business

How Direct Mail Can Grow Your Small Business

Small business marketing is a delicate balancing act: when you lack the enormous marketing budgets that large corporations have, it is essential that every promotional dollar counts. What is needed is a marketing approach that has a proven track record of increasing the bottom line, for companies across the board. Direct mail has been delivering such results for decades, and continues to be a cost-effective way to grow businesses in the twenty-first century. Read below to learn the many [...]

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Move Prospects Through Sales Funnel

Using Direct Mail to Move Prospects Through the Sales Funnel

Direct mail is not dead. However, it has evolved, and grabbing the attention of busy prospects is a bigger challenge than in the pre-digital days. Using direct mail for lead nurturing can be a great way to improve your direct mail results while delivering useful content to prospects. Here’s how: Target Your Content Appropriately In a previous post, we talked about how to create an effective direct mail list. You can use those list segments you created to deliver highly targeted [...]

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Consolidation of the Print Industry

Consolidation of the Print Industry

The print industry is shifting and changing, as digital media continues to disrupt the space. Many shops have decided to meet this challenge by expanding their service offering… but that can be a difficult prospect if you don’t have the expertise on your team to grow into new services. The answer for some shops has been to bite the bullet and hire in new talent. For others (and for bigger groups like associations), mergers and acquisitions have been the answer. [...]

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Web to Print Services

Print Transformation to Digital

Everyone seems to have a smartphone in their pocket these days. As more consumers get their hands on pocket-sized computers, they now expect to be able to interact with content anytime, anywhere. This trend has spilled over into the business world, where the ease of distribution of digital media has become essential. The printing industry has remained robust through this trend, but the fact remains that shops need to adapt to these preferences in order to remain successful. Countless options [...]

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Data Security

5 Essential Data Security Best Practices for Small Businesses

In a previous blog, we talked about some of the big mistakes small businesses make regarding keeping their data secure. With even some big-name companies seeing major data breaches in recent months, data security is an important topic. If you’re not sure where to start, we’ve got some best practices that should form the foundation of your data protection policy: 1. Assess and update your current security practices How many people in your company have access to sensitive customer information? The more people [...]

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Data Security Mistakes

Are You Making These 5 Costly Data Security Mistakes?

In December of 2017, search engine and email platform Yahoo uncovered a data breach from 2013 that involved over a billion user accounts. In November, an independent researcher found a privacy hole in Cisco’s Professional Careers website that left sensitive data open for prying eyes. And just last month, Verity Health System notified more than 9,000 patients that their personal information may have been stolen through a medical group website no longer in use. According to the Privacy Rights Clearinghouse, [...]

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