Business

Save Big On Your Holiday Mailings

How to Save Big On Your Holiday Mailings

The holidays are here again, and you know what that means: time to send out Christmas cards. If you are planning to mail Christmas cards, fundraising letters, or any other holiday marketing campaign, you might be dreading all of the stamping, labelling, and licking of envelopes. Luckily, United Mail can help. While we may not be able to help with that awkward Christmas card photo (sorry) there are many things that we can do to help you save time [...]

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Direct Mail Small Business

How Direct Mail Can Grow Your Small Business

Small business marketing is a delicate balancing act: when you lack the enormous marketing budgets that large corporations have, it is essential that every promotional dollar counts. What is needed is a marketing approach that has a proven track record of increasing the bottom line, for companies across the board. Direct mail has been delivering such results for decades, and continues to be a cost-effective way to grow businesses in the twenty-first century. Read below to learn the many [...]

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Move Prospects Through Sales Funnel

Using Direct Mail to Move Prospects Through the Sales Funnel

Direct mail is not dead. However, it has evolved, and grabbing the attention of busy prospects is a bigger challenge than in the pre-digital days. Using direct mail for lead nurturing can be a great way to improve your direct mail results while delivering useful content to prospects. Here’s how: Target Your Content Appropriately In a previous post, we talked about how to create an effective direct mail list. You can use those list segments you created to deliver highly targeted [...]

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Consolidation of the Print Industry

Consolidation of the Print Industry

The print industry is shifting and changing, as digital media continues to disrupt the space. Many shops have decided to meet this challenge by expanding their service offering… but that can be a difficult prospect if you don’t have the expertise on your team to grow into new services. The answer for some shops has been to bite the bullet and hire in new talent. For others (and for bigger groups like associations), mergers and acquisitions have been the answer. [...]

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Web to Print Services

Print Transformation to Digital

Everyone seems to have a smartphone in their pocket these days. As more consumers get their hands on pocket-sized computers, they now expect to be able to interact with content anytime, anywhere. This trend has spilled over into the business world, where the ease of distribution of digital media has become essential. The printing industry has remained robust through this trend, but the fact remains that shops need to adapt to these preferences in order to remain successful. Countless options [...]

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Data Security

5 Essential Data Security Best Practices for Small Businesses

In a previous blog, we talked about some of the big mistakes small businesses make regarding keeping their data secure. With even some big-name companies seeing major data breaches in recent months, data security is an important topic. If you’re not sure where to start, we’ve got some best practices that should form the foundation of your data protection policy: 1. Assess and update your current security practices How many people in your company have access to sensitive customer information? The more people [...]

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Data Security Mistakes

Are You Making These 5 Costly Data Security Mistakes?

In December of 2017, search engine and email platform Yahoo uncovered a data breach from 2013 that involved over a billion user accounts. In November, an independent researcher found a privacy hole in Cisco’s Professional Careers website that left sensitive data open for prying eyes. And just last month, Verity Health System notified more than 9,000 patients that their personal information may have been stolen through a medical group website no longer in use. According to the Privacy Rights Clearinghouse, [...]

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Lee Kirkwood Most Influential Leader

Lee Kirkwood Named #51 Most Influential Leader

Lee Kirkwood, owner and founder of United Mail, was named the 51st most influential leader (top-100-influential-leaders-2016.pdf) in Louisville, KY by Insider Louisville. Mr. Kirkwood is a business owner, and classified as a community leader, due to his involvement with multiple community boards. Join us in congratulating our founder in his excellent community achievement! By: Chase Kirkwood, President

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United Mail Acquires Superior Mailing Solutions

United Mail Acquires Superior Mailing Solutions

We’re proud to announce that United Mail has completed the merger and acquisition of Superior Mailing Solutions, LLC in Cincinnati, OH! Rick Chamberlin, CEO, started Superior in 2002 and provided traditional mail processing services to the local Cincinnati mailing community. All of their customers have been informed of this change and we welcome the opportunity to meet and exceed expectations while exploring opportunities to provide additional services for their communication needs. Tina Dunn joins our team as Customer Service Representative. Bob [...]

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Super Bowl Ads

Target Audience and Super Bowl Ads

It’s official. The Patriots have won Super Bowl XLIX, and the marketing world is abuzz with discussions about this year’s Super Bowl’s commercials. Many of the ads were emotionally manipulative, with a focus on the strange and sadvertising. People of all ages, races, genders, and education level watch the Super Bowl, with a quarter of them watching the Super Bowl for the commercials alone, meaning that companies have to decide if they want to target specific customers. But let’s [...]

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