Direct Mail

Direct Mail Marketing for Healthcare Industry Leaders

Direct Mail Marketing for Healthcare Industry Leaders

Direct mail marketing is becoming increasingly important for healthcare professionals. Having represented some of the largest regional and national healthcare providers, United Mail knows firsthand the power and influence a direct mail marketing campaign can have on a healthcare company’s growth. In this post, we share some of our successful tactics to make your next marketing preparation endeavor successful. Collect and Employ Demographic Data Effective planning makes for effective marketing. As you develop your next direct marketing campaign, it’s important to [...]

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Working with a HITRUST Certified Company

The Importance of Working with a HITRUST CSF Certified Company

It’s pretty commonplace to see massive data breaches in the news anymore. Recently, 773 million unique email addresses and corresponding passwords were made public to popular hacking websites, as reported by Troy Hunt, a senior Microsoft security director. This potentially record-breaking data breach isn’t that surprising, though. Our culture is growing increasingly conditioned to expect our most sensitive data and information will be hacked and made available through different internet channels. As a HITRUST CSF ® Certified company, United [...]

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Direct Mail Personalization and ROI

Direct Mail Personalization and ROI

One to One Messaging Yields ROI Once you’ve checked that you’re data is going to the right mailbox, have you thought about your message to your customer? In today’s world where we all receive roughly 3,000 marketing messages a day, how do you stand out? You’ve got about three seconds to grab the interest of your customer. ONE. TWO. THREE. DONE. That was fast. In that time, the reader knows whether your letter is going into the kitchen or into the [...]

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Different Types of Direct Mail

Different Types of Direct Mail

Choosing the right kind of mail piece is vitally important for every successful direct mail marketing campaign. While there are several factors that contribute to an effective direct mail marketing strategy (like list profiling, mail piece tracking, and supplemental digital marketing measures), your design decisions on your promotional mail piece is still centrally significant. In this post, we focus on 3 different kinds of direct mail pieces that could drive your next successful marketing endeavor. Postcards Postcards are probably the most [...]

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Bad Data Ruins Direct Mail Campaigns

Bad Data Ruins Direct Mail Campaigns

Your campaign is ready to go. The design is on point. The messaging is clear and informative with a call to action. The timeline ensures the mailing will be in homes with time to spare. Your campaign calls for several repeat mailings to the same list to make sure your potential customer sees you and knows your company. Thus, this great campaign goes to the SAME list several times. Have you checked exactly who is going to receive this mailing? Who’s [...]

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2019 Postage Rate Increase

2019 Postage Rate Increase

It’s that time of the year again. Effective January 27, 2019 the United States Postal Service will increase the price of stamps. While these slightly more expensive rates will undoubtedly affect your direct mail business costs, United Mail can help your company find productive and alternative solutions. In this blog post, we highlight two of our services that will help you navigate these new USPS price rates: commingling and list profiling. 2019 Postage Rates (PDF) How Commingling Will Save You Money While [...]

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VarioPrint i300 Inkjet Press

Océ VarioPrint i300 Inkjet Press – Quality, Consistency and Reliability

Acquiring the i300 Inkjet Press from Canon Solutions America, Inc., “…has been one of the best things our company has ever invested in.” says United Mail, President of Mail Sorting, Casey Hendrick. The company has seen faster, more flexible service provided to customers with product consistency and equipment reliability. Canon Solutions America Inc. provides a partnership with the mail company ensuring high quality at a competitive cost. Take a look at how the i300 makes United Mail an even [...]

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Medical Insurance Innovations

5 Health Insurance Innovations

Save Time, Money, and Lives Most medical insurance companies communicate with their members when there’s a need for a notification—such as during open enrollment or when there’s a change in their plans. However, due to lack of necessary technology and concerns around keeping patient data secure, insurers are losing out on opportunities to proactively reach their members. These missed connections are costing them time and money as well as sabotaging their very mission: to help more people get the medical [...]

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Direct Mail Services

Direct Mail Services

Your ROI is in the Mail. 79% of consumers say they will act on direct mail immediately, only 45% say the same of Email. In our technological moment, direct mail still has an undeniable importance in the success of your marketing campaign. When you combine direct mail services with digital marketing tools, you will increase your response rates, reach more customers, and improve revenue – Request a Call Leave a Lasting Impression Do you remember the last mail piece you received? What [...]

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Marketing with Variable Data Printing

Marketing with Variable Data Printing

Mass printing your company’s marketing materials can potentially make a direct mail campaign somewhat successful. But when each of mail pieces look the same, reflecting the same information to the same “potential customer,” the central message can feel a little impersonal and out-of-touch. This blog post discusses how variable data printing (VDP) gives you the opportunity to make your mail pieces much more personalized and individually appealing. Connect With Your Customer Rather than address a mail recipient generally or in a [...]

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