Direct Mail

Direct Mail Relevant in 2018

Is Direct Mail Relevant in 2018?

Contrary to popular belief, direct mail is alive and thriving in 2018. In today’s technological climate, email promotions have a distinctively disingenuous, impersonal feel to them. I know when I open an email promotion, I begin to feel insignificant because I realize all too quickly that several hundreds, even thousands, of other people have been sent that exact same email. Concrete, tangible, direct mail responds to these largely insincere sentiments through the physical connection it makes with the recipient. [...]

What is Commingling Mail

What is Commingling Mail?

Direct mail marketing strategists cringe when the USPS inevitably declares postage costs must increase. The raise in postage directly affects companies’ budgets exponentially, forcing several companies into uncomfortable positions in maintaining those budgets. United Mail responds to increasing mail prices by offering businesses the option to commingle their mail. Commingling mail, also known as presorting, will effectively save your company money and time. In order to grasp the purpose of utilizing commingling through United Mail, it’s first necessary to understand [...]

2018 Postage Rates

2018 Postage Rates

Did you know that postage rates will be changing in 2018? Each year the United States Postal Service (USPS) reviews postage rates and makes necessary price adjustments to maintain operating costs. These new price rates will affect your direct mail costs, so it’s good to stay on top of these changes. Starting Sunday, January 21, 2018 the new USPS postage rates will go into effect. This will be for all standard and first-class mailings. We have put together an easy-to-read [...]

Online Marketing and Direct Mail Efforts

How Online Marketing Can Enhance Your Direct Mail Efforts

Traditionally, direct mail and online marketing have been seen as two separate marketing streams. Increasingly though, those two streams have been merging, and the results for advertisers have been spectacular. Direct mail can enhance your online marketing efforts, and vice-versa. Here at United Mail, we offer several services that combine online and offline marketing. Specifically, our IP targeting and PURL services are two effective ways to reach clients though print and digital channels. IP Targeting Every physical address has a unique [...]

Personalized URLs

The Benefits of Personalized URLs in Business Marketing

Imagine you are walking down the beach and find a nearly perfect shell, both sides still intact. As you hold it in your hands the shell begins to open and you see a beautiful, shining pearl. What an exciting discovery! Now imagine the same excitement when you open your mailbox and find your favorite business has sent you access to a customized website for their products and services. Your very own PURL! (Personalized URL). What Exactly Is A PURL? A [...]

Save Big On Your Holiday Mailings

How to Save Big On Your Holiday Mailings

The holidays are here again, and you know what that means: time to send out Christmas cards. If you are planning to mail Christmas cards, fundraising letters, or any other holiday marketing campaign, you might be dreading all of the stamping, labelling, and licking of envelopes. Luckily, United Mail can help. While we may not be able to help with that awkward Christmas card photo (sorry) there are many things that we can do to help you save time [...]

USPS Postage Rates Increase

Understanding the USPS Postage Rate Changes

The end of the year is fast approaching, and you know what that means: time to get ready for new postage rates. On January 21, 2018, new USPS postage rates will likely go into effect. The rates discussed below still need to be approved by the Postal Regulatory Commission (PRC), but the following changes have been proposed for first class mail. Increase in the Cost of Flat Rate Boxes and Envelopes One of the services that will be taking a hit [...]

Effective Direct Mail Mailing List

How to Create an Effective Mailing List

Direct mail is still an integral part of many businesses’ effective marketing strategies, despite its being declared all but dead at the beginning of the digital revolution. But a successful direct mail campaign is completely dependent on one key ingredient: your mailing list. Send your mail piece to the wrong prospects, and you’re just throwing money away. Send it to a highly targeted list, and it could be a runaway success. Here are some tips for avoiding the first scenario and [...]

Direct Mail Small Business

How Direct Mail Can Grow Your Small Business

Small business marketing is a delicate balancing act: when you lack the enormous marketing budgets that large corporations have, it is essential that every promotional dollar counts. What is needed is a marketing approach that has a proven track record of increasing the bottom line, for companies across the board. Direct mail has been delivering such results for decades, and continues to be a cost-effective way to grow businesses in the twenty-first century. Read below to learn the many [...]

Move Prospects Through Sales Funnel

Using Direct Mail to Move Prospects Through the Sales Funnel

Direct mail is not dead. However, it has evolved, and grabbing the attention of busy prospects is a bigger challenge than in the pre-digital days. Using direct mail for lead nurturing can be a great way to improve your direct mail results while delivering useful content to prospects. Here’s how: Target Your Content Appropriately In a previous post, we talked about how to create an effective direct mail list. You can use those list segments you created to deliver highly targeted [...]