Email Campaign

How Email Subject Lines Make Marketing Campaigns Successful

How Email Subject Lines Make Marketing Campaigns Successful

Subject lines matter. In everyday correspondences with coworkers, friends, clients, and especially in digital marketing campaigns, subject lines give your recipient a preview of your central message. When you engage potential customers through an email promotion, it’s imperative that your subject line appropriately captures the core of your specific marketing materials. An unclear, unfocused subject line can be hugely harmful to your email marketing campaign, as 69% of email recipients report messages as spam based on their subject lines [...]

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Direct Mail Services

Direct Mail Services

Your ROI is in the Mail. 79% of consumers say they will act on direct mail immediately, only 45% say the same of Email. In our technological moment, direct mail still has an undeniable importance in the success of your marketing campaign. When you combine direct mail services with digital marketing tools, you will increase your response rates, reach more customers, and improve revenue – Request a Call Leave a Lasting Impression Do you remember the last mail piece you received? What [...]

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Email Marketing Best Practices for Retail Stores

Email Marketing Best Practices for Retail Stores

Are you taking full advantage of email to keep your products in front of customers? Are you using email effectively? Today’s consumers want email messaging that’s highly personalized. As VentureBeat reported in January 2016, 50% of the people who unsubscribe from email lists do so because they don’t feel the content is relevant to them, the emails are too frequent, or both. That’s why it’s important to do more than just add a first name field in your email campaigns. Here are [...]

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Direct Marketing Response

It’s Not All Digital: Direct Marketing Response

Time and time again, we’ve been told that the expected response rate of direct marketing is 1-2%. Even if that were true, it’s better than email response rate of 0.12%, according to the Direct Marketing Association’s 2012 report. In a fast-moving world of social media and other digital marketing, direct mail stands out with a total 4.4% response rate. Direct mail, when it’s personalized, is actually less cluttered than seeing an advertisement on the side of your screen, your thousands [...]

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