Email Campaign

Email Marketing Best Practices for Retail Stores

Email Marketing Best Practices for Retail Stores

Are you taking full advantage of email to keep your products in front of customers? Are you using email effectively? Today’s consumers want email messaging that’s highly personalized. As VentureBeat reported in January 2016, 50% of the people who unsubscribe from email lists do so because they don’t feel the content is relevant to them, the emails are too frequent, or both. That’s why it’s important to do more than just add a first name field in your email campaigns. Here are [...]

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Direct Marketing Response

It’s Not All Digital: Direct Marketing Response

Time and time again, we’ve been told that the expected response rate of direct marketing is 1-2%. Even if that were true, it’s better than email response rate of 0.12%, according to the Direct Marketing Association’s 2012 report. In a fast-moving world of social media and other digital marketing, direct mail stands out with a total 4.4% response rate. Direct mail, when it’s personalized, is actually less cluttered than seeing an advertisement on the side of your screen, your thousands [...]

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