Marketing

case study overview 2

Case Study Overview – Part Two

In our second edition of the series, (checkout part one) we once again look back at individual instances where we’ve met our clients’ needs. Per our recent ISO 9001:2015 renewal, United Mail strives to deliver the highest quality customer assurance. With this blog post, we look to clarify how we have historically applied that certification real-world experiences. PURL and Variable Data Printing Recently, United Mail worked directly with an Internet Service Provider (ISP) to extend its reach across 67,000 businesses in [...]

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Marketing to New Movers with Direct Mail

Marketing to New Movers with Direct Mail

In 2016, 11.6% of the U.S. population moved somewhere. They may have stayed in their same neighborhood, in their same city, in their same county, or in their same state. They just as easily may have left altogether. When people move out of an area, businesses must adapt by replacing those customers and building a new customer base. For most places with significant job growth, the people moving out are rapidly substituted by those moving in. At United Mail, [...]

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Direct Mail Best Practices

Best Practices For Your Next Direct Mail Campaign

Even though the world is increasingly going digital, direct mail remains as relevant as ever, if not more so. According to a recent study, the percentage of households (across all income levels and age groups) who are likely to immediately read printed ads has been increasing, and now stands at about 45 percent. Not only that, but for young adults (ages 18-21) that percentage is a whopping 62 percent! As a powerful marketing tool, direct mail is clearly on [...]

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Online and Offline Marketing

Utilize Online and Offline Marketing Methods

In the never-ending quest to reach new customers, a multi-channel marketing approach is one of the surest paths to success. This approach should certainly involve online marketing, as the internet has become one of the primary ways that people discover and patronize businesses. That being said, print marketing and other offline methods are also essential to a campaign’s success. This article will highlight 3 distinct advantages of an integrated online/offline promotional campaign. Multi-Channel Shoppers are Apt to Spend More Money According [...]

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case study overview 1

Case Study Overview – Part One

United Mail has a firm commitment to accommodating, quality customer service. Moreover, our goal is to adapt appropriately to our client’s needs, regardless of the project. This post will highlight some instances where we have successfully grown businesses across many industries through our unique services. Case Study: Non-Profit (Direct Mail, List Management, QR Codes) A few years ago, we worked closely with a non-profit healthcare system in Kentucky with medical service centers in many rural counties. At the same time that [...]

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Marketing Newsletter

Marketing Newsletter – The Marketing Brief

If you haven’t already, go ahead and subscribe to United Mail’s Marketing Brief, our monthly marketing newsletter. Every month, you’ll gain access to three focused articles from our company blog, which highlights an aspect of direct marketing. Additionally, we’ll showcase a featured United Mail service to help inform your company on new ways to reach existing and new customers. Great Marketing Content Our blog posts are wide-ranging in both scope and topic. Often, our posts focus on an element of our [...]

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Marketing to Millennials in 2018

Marketing to Millennials in 2018

In a 2016 study, Pew Research reported millennials, those born between 1982 and 2002 (roughly 18-34 year olds) have surpassed Baby Boomers as the nation’s largest living generation. The study reports there are currently 75.4 million millennials living in the United States, surpassing the 74.9 million Baby Boomers (ages 51-69) who previously held the title as largest generation. It is important to note, by 2015 this growing age group represented one-in-three American workers. (Pew Research Center) This is a generation [...]

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Direct Mail Relevant in 2018

Is Direct Mail Relevant in 2018?

Contrary to popular belief, direct mail is alive and thriving in 2018. In today’s technological climate, email promotions have a distinctively disingenuous, impersonal feel to them. I know when I open an email promotion, I begin to feel insignificant because I realize all too quickly that several hundreds, even thousands, of other people have been sent that exact same email. Concrete, tangible, direct mail responds to these largely insincere sentiments through the physical connection it makes with the recipient. [...]

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What is Commingling Mail

What is Commingling Mail?

Direct mail marketing strategists cringe when the USPS inevitably declares postage costs must increase. The raise in postage directly affects companies’ budgets exponentially, forcing several companies into uncomfortable positions in maintaining those budgets. United Mail responds to increasing mail prices by offering businesses the option to commingle their mail. Commingling mail, also known as presorting, will effectively save your company money and time. In order to grasp the purpose of utilizing commingling through United Mail, it’s first necessary to understand [...]

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2018 Postage Rates

2018 Postage Rates

Did you know that postage rates will be changing in 2018? Each year the United States Postal Service (USPS) reviews postage rates and makes necessary price adjustments to maintain operating costs. These new price rates will affect your direct mail costs, so it’s good to stay on top of these changes. Starting Sunday, January 21, 2018 the new USPS postage rates will go into effect. This will be for all standard and first-class mailings. We have put together an easy-to-read [...]

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