Marketing

How Email Subject Lines Make Marketing Campaigns Successful

How Email Subject Lines Make Marketing Campaigns Successful

Subject lines matter. In everyday correspondences with coworkers, friends, clients, and especially in digital marketing campaigns, subject lines give your recipient a preview of your central message. When you engage potential customers through an email promotion, it’s imperative that your subject line appropriately captures the core of your specific marketing materials. An unclear, unfocused subject line can be hugely harmful to your email marketing campaign, as 69% of email recipients report messages as spam based on their subject lines [...]

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VarioPrint i300 Inkjet Press

Océ VarioPrint i300 Inkjet Press – Quality, Consistency and Reliability

Acquiring the i300 Inkjet Press from Canon Solutions America, Inc., “…has been one of the best things our company has ever invested in.” says United Mail, President of Mail Sorting, Casey Hendrick. The company has seen faster, more flexible service provided to customers with product consistency and equipment reliability. Canon Solutions America Inc. provides a partnership with the mail company ensuring high quality at a competitive cost. Take a look at how the i300 makes United Mail an even [...]

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Medical Insurance Innovations

5 Health Insurance Innovations

Save Time, Money, and Lives Most medical insurance companies communicate with their members when there’s a need for a notification—such as during open enrollment or when there’s a change in their plans. However, due to lack of necessary technology and concerns around keeping patient data secure, insurers are losing out on opportunities to proactively reach their members. These missed connections are costing them time and money as well as sabotaging their very mission: to help more people get the medical [...]

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Thinking Outside the Box in Direct Mail Marketing

Admittedly, a lot goes into making a direct mail campaign successful. One factor could be the list profiling of prospective customers and recipients. Another could be a more personalized touch you’ve added through variable data printing. While focusing on these aspects of your campaign certainly could improve its effectiveness, this post focuses on the role your marketing and promotional materials play when employing direct mail. In other words, we’ll concentrate on unconventional ways to make your brand stand out [...]

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Direct Mail Services

Direct Mail Services

Your ROI is in the Mail. 79% of consumers say they will act on direct mail immediately, only 45% say the same of Email. In our technological moment, direct mail still has an undeniable importance in the success of your marketing campaign. When you combine direct mail services with digital marketing tools, you will increase your response rates, reach more customers, and improve revenue – Request a Call Leave a Lasting Impression Do you remember the last mail piece you received? What [...]

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Marketing Communication In 2018

4 Key Steps Toward Successful Marketing Communication In 2018

In our hyper-technological world, communication methods change at an incredibly rapid pace. First there was email, then message boards, then instant messaging, then MySpace and Friendster, and now Facebook, Instagram, chatbots, Netflix, and dozens of other communication methods. There are always new technologies, and new ways for people to interact with others. This is also true when it comes to marketing methods and the tools that are available for marketing. But it’s tough. With so many options and so much information out [...]

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Marketing with Variable Data Printing

Marketing with Variable Data Printing

Mass printing your company’s marketing materials can potentially make a direct mail campaign somewhat successful. But when each of mail pieces look the same, reflecting the same information to the same “potential customer,” the central message can feel a little impersonal and out-of-touch. This blog post discusses how variable data printing (VDP) gives you the opportunity to make your mail pieces much more personalized and individually appealing. Connect With Your Customer Rather than address a mail recipient generally or in a [...]

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case study overview 3

Case Study Overview – Part Three

In the last edition of our series, we explore some more instances of when United Mail has provided effective solutions to intricate marketing problems. In this post, we again highlight the broad range of services we offer to an array of diverse clients. Electronic Document Management Not too long ago, United Mail stepped in to provide thorough and compelling structural changes to a national medical supplier. The company distributes a variety of medical, veterinary, and dental products in addition to cutting [...]

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Direct Mail Marketing and Augmented Reality

Direct Mail Marketing and Augmented Reality

Augmented Reality (AR) is exploding the world of marketing. Recently, a published study established that the AR industry was valued at $2.35 billion in 2015 and predicted it would exponentially rise to $117.4 billion by 2022. So what is AR and why is it so important? Further, what does AR have to do with direct mail marketing? In this blog post, we outline the function of AR and its role in your next successful direct mail marketing campaign. Augmented Reality [...]

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Know Your Demographics

Direct Mail Demographics

Understanding your customer base is critically important for any kind of marketing campaign. At first glance, this sentiment may seem tone-deaf and maybe a little condescending for industry professionals. But due to a recent study, less than 50% of the marketers surveyed claimed they confidently understood their customer base. Further, only a mere 40% felt capable of understanding their customers’ interests and needs. These statistics should alarm any marketing professional. In response, this blog post proposes a strategy to [...]

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