Marketing

Marketing with Variable Data Printing

Marketing with Variable Data Printing

Mass printing your company’s marketing materials can potentially make a direct mail campaign somewhat successful. But when each of mail pieces look the same, reflecting the same information to the same “potential customer,” the central message can feel a little impersonal and out-of-touch. This blog post discusses how variable data printing (VDP) gives you the opportunity to make your mail pieces much more personalized and individually appealing. Connect With Your Customer Rather than address a mail recipient generally or in a [...]

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case study overview 3

Case Study Overview – Part Three

In the last edition of our series, we explore some more instances of when United Mail has provided effective solutions to intricate marketing problems. In this post, we again highlight the broad range of services we offer to an array of diverse clients. Electronic Document Management Not too long ago, United Mail stepped in to provide thorough and compelling structural changes to a national medical supplier. The company distributes a variety of medical, veterinary, and dental products in addition to cutting [...]

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Direct Mail Marketing and Augmented Reality

Direct Mail Marketing and Augmented Reality

Augmented Reality (AR) is exploding the world of marketing. Recently, a published study established that the AR industry was valued at $2.35 billion in 2015 and predicted it would exponentially rise to $117.4 billion by 2022. So what is AR and why is it so important? Further, what does AR have to do with direct mail marketing? In this blog post, we outline the function of AR and its role in your next successful direct mail marketing campaign. Augmented Reality [...]

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Know Your Demographics

Direct Mail Demographics

Understanding your customer base is critically important for any kind of marketing campaign. At first glance, this sentiment may seem tone-deaf and maybe a little condescending for industry professionals. But due to a recent study, less than 50% of the marketers surveyed claimed they confidently understood their customer base. Further, only a mere 40% felt capable of understanding their customers’ interests and needs. These statistics should alarm any marketing professional. In response, this blog post proposes a strategy to [...]

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Non-Profit Marketing through Direct Mail

Non-Profit Marketing Through Direct Mail

Often, our blog tends to focus on the intricacies of our industry and the ways United Mail’s services can navigate its challenges. In this post, we concentrate on how non-profit organizations can benefit through the use of direct mail marketing. To preface this post, we realize that at a superficial glance a direct mail marketing campaign may seem unfeasible for a non-profit company. It would make sense: postage rates continue to rise, and physical marketing materials aren’t getting any [...]

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Social Media with Direct Mail

Integrating Social Media with Direct Mail

Social media can help your next direct mail campaign achieve major success. Unsurprisingly, combining your digital marketing with your direct mail marketing can increase your response rates by 30-60%, and this figure can grow even more through the use of social media. We wrote an article recently that outlined the benefits of employing a multi-channel marketing campaign. Though there may seem like there’s a lot of crossover, this post will focus more on the intricacies of specifically blending social [...]

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case study overview 2

Case Study Overview – Part Two

In our second edition of the series, (checkout part one) we once again look back at individual instances where we’ve met our clients’ needs. Per our recent ISO 9001:2015 renewal, United Mail strives to deliver the highest quality customer assurance. With this blog post, we look to clarify how we have historically applied that certification real-world experiences. PURL and Variable Data Printing Recently, United Mail worked directly with an Internet Service Provider (ISP) to extend its reach across 67,000 businesses in [...]

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Marketing to New Movers with Direct Mail

Marketing to New Movers with Direct Mail

In 2016, 11.6% of the U.S. population moved somewhere. They may have stayed in their same neighborhood, in their same city, in their same county, or in their same state. They just as easily may have left altogether. When people move out of an area, businesses must adapt by replacing those customers and building a new customer base. For most places with significant job growth, the people moving out are rapidly substituted by those moving in. At United Mail, [...]

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Direct Mail Best Practices

Best Practices For Your Next Direct Mail Campaign

Even though the world is increasingly going digital, direct mail remains as relevant as ever, if not more so. According to a recent study, the percentage of households (across all income levels and age groups) who are likely to immediately read printed ads has been increasing, and now stands at about 45 percent. Not only that, but for young adults (ages 18-21) that percentage is a whopping 62 percent! As a powerful marketing tool, direct mail is clearly on [...]

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Online and Offline Marketing

Utilize Online and Offline Marketing Methods

In the never-ending quest to reach new customers, a multi-channel marketing approach is one of the surest paths to success. This approach should certainly involve online marketing, as the internet has become one of the primary ways that people discover and patronize businesses. That being said, print marketing and other offline methods are also essential to a campaign’s success. This article will highlight 3 distinct advantages of an integrated online/offline promotional campaign. Multi-Channel Shoppers are Apt to Spend More Money According [...]

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