Marketing

Personalized URLs

The Benefits of Personalized URLs in Business Marketing

Imagine you are walking down the beach and find a nearly perfect shell, both sides still intact. As you hold it in your hands the shell begins to open and you see a beautiful, shining pearl. What an exciting discovery! Now imagine the same excitement when you open your mailbox and find your favorite business has sent you access to a customized website for their products and services. Your very own PURL! (Personalized URL). What Exactly Is A PURL? A [...]

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Move Prospects Through Sales Funnel

Using Direct Mail to Move Prospects Through the Sales Funnel

Direct mail is not dead. However, it has evolved, and grabbing the attention of busy prospects is a bigger challenge than in the pre-digital days. Using direct mail for lead nurturing can be a great way to improve your direct mail results while delivering useful content to prospects. Here’s how: Target Your Content Appropriately In a previous post, we talked about how to create an effective direct mail list. You can use those list segments you created to deliver highly targeted [...]

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What is Direct Mail?

What is Direct Mail?

Direct mail is any marketing mail piece sent to a precisely-targeted group of prospective customers. This is, of course, a very broad definition–one that encompasses countless types, shapes, and sizes of mailers. Its broadness is exactly what makes direct mail such a powerful tool for your business or institution. Direct Mail Gives Your Creativity Free Reign Chances are, you have received a wide variety of direct mail pieces in your own mailbox: everything from letters in envelopes, to colorful postcards, to [...]

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Web to Print Services

Print Transformation to Digital

Everyone seems to have a smartphone in their pocket these days. As more consumers get their hands on pocket-sized computers, they now expect to be able to interact with content anytime, anywhere. This trend has spilled over into the business world, where the ease of distribution of digital media has become essential. The printing industry has remained robust through this trend, but the fact remains that shops need to adapt to these preferences in order to remain successful. Countless options [...]

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Mobile and Direct Mail

Where Does Mobile Fit in Your Direct Mail Campaign?

As of late 2016, 80% of internet users owned smartphones – and more than 50% of those reached for their phones immediately upon waking in the morning. Mobile devices have become a regular part of daily life for many consumers, so it’s important to keep that in mind during the planning of any marketing push. But how can you effectively reach those mobile users in a direct mail campaign? Adding Tech to Print Let’s talk tech first. Adding technical elements to your [...]

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Augmented Reality and Direct Mail

Augmented Reality Can Bring Your Direct Mail to Life

Augmented Reality (AR) has become a bigger buzzword in the last few years, with some creative marketing campaigns using it to great success. If you’ve been wondering how you can make your direct mail messaging more compelling and effective, AR might be the answer. Here are some things you should know: Consumers Love Their Smartphones According to the most recent data by Pew Research, 77% of Americans now own smartphones. And, as we mentioned in a previous post, 61% of email users [...]

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Email Marketing Best Practices for Retail Stores

Email Marketing Best Practices for Retail Stores

Are you taking full advantage of email to keep your products in front of customers? Are you using email effectively? Today’s consumers want email messaging that’s highly personalized. As VentureBeat reported in January 2016, 50% of the people who unsubscribe from email lists do so because they don’t feel the content is relevant to them, the emails are too frequent, or both. That’s why it’s important to do more than just add a first name field in your email campaigns. Here are [...]

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Digital Banner Ads With Direct Mail Campaign

Using Digital Banner Ads With Direct Mail Campaigns

How to Tie Digital Banner Ads Together with Your Direct Mail Campaign It might seem sometimes that direct mail and digital channels live in different silos. But these channels are merging closer together all the time – and connecting them properly can create a powerful, cohesive branding image across all of your messaging. But there’s one area of digital marketing that you may not think of when connecting your direct mail to other channel promotions: digital banner ads. The IP Address: A [...]

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Web-to-Print Services

Simplifying and Perfecting Your Digital Storefront

A digital storefront (also know as web-to-print) is all but a requirement in our increasingly online world. But this isn’t a one-size-fits-all solution, and it can be daunting to figure out how to design your storefront to maximize its effectiveness for your customers and its ROI for you. If you’re not sure how to design the perfect online store for your customers, we have a few tips for you. 1. Look at it From a New Customer’s Perspective The most beautiful and [...]

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Variable Mapping Print

How Can Variable Mapping Print Improve Your Direct Mail Campaign?

Let’s start with a quick definition: variable mapping print uses geo-location software to pinpoint your customer’s address and generate a customized map from there to a location you choose. The obvious choice is your store, but you could also use variable mapping to direct customers to an event or other location. This technology can be a powerful way to bring new customers to you (or remind previous customers that you’re still there). Here are a few scenarios in which variable mapping [...]

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