Pop Culture

Super Bowl Ads

Target Audience and Super Bowl Ads

It’s official. The Patriots have won Super Bowl XLIX, and the marketing world is abuzz with discussions about this year’s Super Bowl’s commercials. Many of the ads were emotionally manipulative, with a focus on the strange and sadvertising. People of all ages, races, genders, and education level watch the Super Bowl, with a quarter of them watching the Super Bowl for the commercials alone, meaning that companies have to decide if they want to target specific customers. But let’s [...]

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