Social Media

Social Media with Direct Mail

Integrating Social Media with Direct Mail

Social media can help your next direct mail campaign achieve major success. Unsurprisingly, combining your digital marketing with your direct mail marketing can increase your response rates by 30-60%, and this figure can grow even more through the use of social media. We wrote an article recently that outlined the benefits of employing a multi-channel marketing campaign. Though there may seem like there’s a lot of crossover, this post will focus more on the intricacies of specifically blending social [...]

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