Variable Data Printing

Direct Mail Personalization and ROI

Direct Mail Personalization and ROI

One to One Messaging Yields ROI Once you’ve checked that you’re data is going to the right mailbox, have you thought about your message to your customer? In today’s world where we all receive roughly 3,000 marketing messages a day, how do you stand out? You’ve got about three seconds to grab the interest of your customer. ONE. TWO. THREE. DONE. That was fast. In that time, the reader knows whether your letter is going into the kitchen or into the [...]

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Variable Data Printing

Did You See Our Christmas Card?

In December of 2018, United Mail made the decision to distribute entirely unique, personalized Christmas cards to over 900 past, present, and projected clients. We designed this project for two primary purposes: to connect with the people important to us with some holiday cheer and to demonstrate the power of variable data printing. In this blog post, we’ll highlight the entire process that allowed us to send out such a massive quantity of physical materials all with different, individualized [...]

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Direct Mail Services

Direct Mail Services

Your ROI is in the Mail. 79% of consumers say they will act on direct mail immediately, only 45% say the same of Email. In our technological moment, direct mail still has an undeniable importance in the success of your marketing campaign. When you combine direct mail services with digital marketing tools, you will increase your response rates, reach more customers, and improve revenue – Request a Call Leave a Lasting Impression Do you remember the last mail piece you received? What [...]

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Marketing with Variable Data Printing

Marketing with Variable Data Printing

Mass printing your company’s marketing materials can potentially make a direct mail campaign somewhat successful. But when each of mail pieces look the same, reflecting the same information to the same “potential customer,” the central message can feel a little impersonal and out-of-touch. This blog post discusses how variable data printing (VDP) gives you the opportunity to make your mail pieces much more personalized and individually appealing. Connect With Your Customer Rather than address a mail recipient generally or in a [...]

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Variable Data Printing

Variable Data Print Can Make Your Audience Comfortable

Imagine this scenario… You run into two separate colleagues at an industry event. You chat for a few minutes with each, then go your separate ways. A year later, you run into the same two colleagues at another event. Mary remembers your name and that you have a kid in high school, and asks how you’re settling in a year after you got promoted. Running into Joe is like meeting a stranger again. Which one will leave a more positive impression with [...]

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USPS Promotions & Incentives 2017

2017 USPS Promotions & Incentives

The USPS has been implementing the Mailing Promotions & Incentive Programs for First Class & Standard Mail since 2011 to create awareness of innovative usage of mail. You can achieve a 2% upfront postage discount on mail that qualifies for these programs, except for the Earned Value Reply Mail, which has its own promotional value. Check out the calendar to see the registration dates and program periods. The registration date for the Earned Value Reply Mail is almost over, [...]

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