Web-to-Print

Web to Print Services

Print Transformation to Digital

Everyone seems to have a smartphone in their pocket these days. As more consumers get their hands on pocket-sized computers, they now expect to be able to interact with content anytime, anywhere. This trend has spilled over into the business world, where the ease of distribution of digital media has become essential. The printing industry has remained robust through this trend, but the fact remains that shops need to adapt to these preferences in order to remain successful. Countless options [...]

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Web-to-Print Services

Simplifying and Perfecting Your Digital Storefront

A digital storefront (also know as web-to-print) is all but a requirement in our increasingly online world. But this isn’t a one-size-fits-all solution, and it can be daunting to figure out how to design your storefront to maximize its effectiveness for your customers and its ROI for you. If you’re not sure how to design the perfect online store for your customers, we have a few tips for you. 1. Look at it From a New Customer’s Perspective The most beautiful and [...]

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Web-to-Print

Improving Productivity Through Storefront Workflows

Staying competitive in this digital world means more than just cutting your prices to the bone. You need to find ways to improve productivity and deliver more value to customers so they no longer see you as another vendor to price-shop – they see you as a partner in their marketing efforts. One way to improve your productivity is to automate as many of your daily tasks as possible. By using a digital storefront (also know as web-to-print) with a [...]

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Healthcare Mergers Branding

How Healthcare Systems Can Preserve Brand Identity Amid Ongoing Mergers

As the healthcare industry moves into year 5 of the Affordable Care Act, hospitals are buying up other hospitals and care providers at a fast pace. Since the law passed in 2010, consolidation peaked in 2012, dipped in 2013 and surged back up last year. The Camden Group predicts that “consolidation will continue at a strong pace and spread” this year. Competition for customers is increasing too. To keep current patients and attract new ones, physician practices, home healthcare providers, [...]

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Integrated Marketing Communications

Integrated Marketing Communications: What’s Your Strategy?

Integrated Marketing Communications Multi-channel marketing and integrated marketing communications are (almost) synonyms for a greater theme: create a marketing plan that has a unified, consistent brand message using big data. In today’s world, potential customers have to hear about a product from multiple sources, because people are surrounded by thousands of messages. They need to hear a consistent message to increase interest and brand recall. Integrated marketing communications has become such a necessity that Northwestern University’s Medill College of Journalism [...]

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Survive and Thrive - Acquisitions

Survive and thrive in acquisitions

Web-based tools simplify your sales and marketing in tumultuous times When your company grows by acquisition, your IT group is often flooded with projects around infrastructure and integrating legacy software. Little to no attention is paid to the technology needs of the sales and marketing for your growing company. At the same time, your CEO, CMO and CFO are telling you to update materials with newly acquired brands, distribute them to your expanded enterprise and communicate more with customers. Your [...]

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