Origins of Labor Day

The Fascinating Origins of Labor Day

To many, Labor Day signals the end of summer: one last chance to fire up the grill, take the boat out, or jump in the pool. It’s also one less Monday where we have to come into work, so that’s pretty sweet. What most people do not realize is that there is much more to this holiday than an excuse to crack open some beers and light meat on fire. Labor Day is a holiday with fascinating, even violent [...]

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Direct Mail Evolution

The Direct Mail Evolution

Direct mail is constantly evolving. While there is still a place for traditional letters and postcards, new technologies, designs, and materials are constantly being conceived and executed. These innovations allow marketers such as you to reach a wider target audience, and to impact that audience more deeply. If you are curious about some of the amazing ways that direct mail has evolved in recent years, read below. Profile/Variable Mapping Variable mapping uses GPS technology to enhance your mail piece. Using this [...]

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Mobile and Direct Mail

Where Does Mobile Fit in Your Direct Mail Campaign?

As of late 2016, 80% of internet users owned smartphones – and more than 50% of those reached for their phones immediately upon waking in the morning. Mobile devices have become a regular part of daily life for many consumers, so it’s important to keep that in mind during the planning of any marketing push. But how can you effectively reach those mobile users in a direct mail campaign? Adding Tech to Print Let’s talk tech first. Adding technical elements to your [...]

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Variable Data Printing

Variable Data Print Can Make Your Audience Comfortable

Imagine this scenario… You run into two separate colleagues at an industry event. You chat for a few minutes with each, then go your separate ways. A year later, you run into the same two colleagues at another event. Mary remembers your name and that you have a kid in high school, and asks how you’re settling in a year after you got promoted. Running into Joe is like meeting a stranger again. Which one will leave a more positive impression with [...]

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Augmented Reality and Direct Mail

Augmented Reality Can Bring Your Direct Mail to Life

Augmented Reality (AR) has become a bigger buzzword in the last few years, with some creative marketing campaigns using it to great success. If you’ve been wondering how you can make your direct mail messaging more compelling and effective, AR might be the answer. Here are some things you should know: Consumers Love Their Smartphones According to the most recent data by Pew Research, 77% of Americans now own smartphones. And, as we mentioned in a previous post, 61% of email users [...]

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Email Marketing Best Practices for Retail Stores

Email Marketing Best Practices for Retail Stores

Are you taking full advantage of email to keep your products in front of customers? Are you using email effectively? Today’s consumers want email messaging that’s highly personalized. As VentureBeat reported in January 2016, 50% of the people who unsubscribe from email lists do so because they don’t feel the content is relevant to them, the emails are too frequent, or both. That’s why it’s important to do more than just add a first name field in your email campaigns. Here are [...]

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Digital Banner Ads With Direct Mail Campaign

Using Digital Banner Ads With Direct Mail Campaigns

How to Tie Digital Banner Ads Together with Your Direct Mail Campaign It might seem sometimes that direct mail and digital channels live in different silos. But these channels are merging closer together all the time – and connecting them properly can create a powerful, cohesive branding image across all of your messaging. But there’s one area of digital marketing that you may not think of when connecting your direct mail to other channel promotions: digital banner ads. The IP Address: A [...]

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Web-to-Print Services

Simplifying and Perfecting Your Digital Storefront

A digital storefront (also know as web-to-print) is all but a requirement in our increasingly online world. But this isn’t a one-size-fits-all solution, and it can be daunting to figure out how to design your storefront to maximize its effectiveness for your customers and its ROI for you. If you’re not sure how to design the perfect online store for your customers, we have a few tips for you. 1. Look at it From a New Customer’s Perspective The most beautiful and [...]

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Variable Mapping Print

How Can Variable Mapping Print Improve Your Direct Mail Campaign?

Let’s start with a quick definition: variable mapping print uses geo-location software to pinpoint your customer’s address and generate a customized map from there to a location you choose. The obvious choice is your store, but you could also use variable mapping to direct customers to an event or other location. This technology can be a powerful way to bring new customers to you (or remind previous customers that you’re still there). Here are a few scenarios in which variable mapping [...]

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Lessons from Our Founding Fathers

Lessons from Our Founding Fathers

Who Were The Framers of Our Constitution? Backyard barbecues, red-white-and-blue sparklers for the kids, and after-dark fireworks shows: For many Americans, these are the most iconic images conjured by the Fourth of July. But this holiday is really about our nation becoming a country – and after the Declaration of Independence was signed, our Founding Fathers had a lot more work to do. Today, we look back at the framers of our Constitution and how they developed the document we base [...]

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