Data Security Mistakes

Are You Making These 5 Costly Data Security Mistakes?

In December of 2017, search engine and email platform Yahoo uncovered a data breach from 2013 that involved over a billion user accounts. In November, an independent researcher found a privacy hole in Cisco’s Professional Careers website that left sensitive data open for prying eyes. And just last month, Verity Health System notified more than 9,000 patients that their personal information may have been stolen through a medical group website no longer in use. According to the Privacy Rights Clearinghouse, [...]

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Web-to-Print

Improving Productivity Through Storefront Workflows

Staying competitive in this digital world means more than just cutting your prices to the bone. You need to find ways to improve productivity and deliver more value to customers so they no longer see you as another vendor to price-shop – they see you as a partner in their marketing efforts. One way to improve your productivity is to automate as many of your daily tasks as possible. By using a digital storefront (also know as web-to-print) with a [...]

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Political Direct Mailing

Direct Mail Contributed to Winning Trump the Election

According to the FEC filings, Donald Trump spent 37 cents of every dollar on direct mail, whereas Hillary Clinton spent 20 cents. Unless you’re living under a rock, you know that Trump won the election. Trump was notoriously frugal during the campaign but spent $29 million on printing and postage. This contributed to him raising money from rural voters (62% of rural voters voted for Trump), as well as mobilizing them to vote. So what does this tell us? Targeting [...]

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USPS Promotions & Incentives 2017

2017 USPS Promotions & Incentives

The USPS has been implementing the Mailing Promotions & Incentive Programs for First Class & Standard Mail since 2011 to create awareness of innovative usage of mail. You can achieve a 2% upfront postage discount on mail that qualifies for these programs, except for the Earned Value Reply Mail, which has its own promotional value. Check out the calendar to see the registration dates and program periods. The registration date for the Earned Value Reply Mail is almost over, [...]

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Lee Kirkwood Most Influential Leader

Lee Kirkwood Named #51 Most Influential Leader

Lee Kirkwood, owner and founder of United Mail, was named the 51st most influential leader (PDF) in Louisville, KY by Insider Louisville in 2016. Mr. Kirkwood is a veteran business owner, and classified as a community leader, due to his involvement with multiple community boards. Join us in congratulating our founder in his excellent community achievement! By: Chase Kirkwood, President

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Healthcare Mergers Branding

How Healthcare Systems Can Preserve Brand Identity Amid Ongoing Mergers

As the healthcare industry moves into year 5 of the Affordable Care Act, hospitals are buying up other hospitals and care providers at a fast pace. Since the law passed in 2010, consolidation peaked in 2012, dipped in 2013 and surged back up last year. The Camden Group predicts that “consolidation will continue at a strong pace and spread” this year. Competition for customers is increasing too. To keep current patients and attract new ones, physician practices, home healthcare providers, [...]

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Direct Mail Dark Ages

Don’t Get Stuck in the Direct Mail Dark Ages

Direct mail is known as dated and stuffy, with no easy way to determine effectiveness and response rates. This has been especially difficult in the past, because without mail tracking, you might not even know if your customer received a mail piece, much less if they read it, analyzed it, and kept it. Well, we have a few tips and tricks to upgrade your medieval marketing techniques, with current technology. 1. IP Marketing One of our newest technologies is IP Marketing, [...]

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Direct Mail Investment

6 Reasons to Invest in Direct Mail

Not new and snazzy like its digital brethren, direct mail gets little respect. But while some marketers deride the old-school tool, others find it vital to their omnichannel approach. Indeed, 38% of marketers used three channels and 29% used four to integrate their 2014 campaigns, Experian Marketing Services reports. Don’t knock direct mail: Its response rate among existing customers is 3.4%—more than 28 times the 0.12% for email, according to the Direct Marketing Association (DMA). Catalogs alone—a sliver of the [...]

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United Mail Acquires Superior Mailing Solutions

United Mail Acquires Superior Mailing Solutions

We’re proud to announce that United Mail has completed the merger and acquisition of Superior Mailing Solutions, LLC in Cincinnati, OH! Rick Chamberlin, CEO, started Superior in 2002 and provided traditional mail processing services to the local Cincinnati mailing community. All of their customers have been informed of this change and we welcome the opportunity to meet and exceed expectations while exploring opportunities to provide additional services for their communication needs. Tina Dunn joins our team as Customer Service Representative. Bob [...]

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Integrated Marketing Communications

Integrated Marketing Communications: What’s Your Strategy?

Integrated Marketing Communications Multi-channel marketing and integrated marketing communications are (almost) synonyms for a greater theme: create a marketing plan that has a unified, consistent brand message using big data. In today’s world, potential customers have to hear about a product from multiple sources, because people are surrounded by thousands of messages. They need to hear a consistent message to increase interest and brand recall. Integrated marketing communications has become such a necessity that Northwestern University’s Medill College of Journalism [...]

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