Variable Mapping Print

How Can Variable Mapping Print Improve Your Direct Mail Campaign?

Let’s start with a quick definition: variable mapping print uses geo-location software to pinpoint your customer’s address and generate a customized map from there to a location you choose. The obvious choice is your store, but you could also use variable mapping to direct customers to an event or other location. This technology can be a powerful way to bring new customers to you (or remind previous customers that you’re still there). Here are a few scenarios in which variable mapping [...]

Lessons from Our Founding Fathers

Lessons from Our Founding Fathers

Who Were The Framers of Our Constitution? Backyard barbecues, red-white-and-blue sparklers for the kids, and after-dark fireworks shows: For many Americans, these are the most iconic images conjured by the Fourth of July. But this holiday is really about our nation becoming a country – and after the Declaration of Independence was signed, our Founding Fathers had a lot more work to do. Today, we look back at the framers of our Constitution and how they developed the document we base [...]

Smart Packaging

Is Smart Packaging the Wave of the Future?

Smart packaging is still in its early stages and hasn’t yet seen wide roll-out to the world at large. But the technology provides some intriguing benefits that could nudge it into that wider marketing arena. Before we dive into that, let’s define our term. Smart packaging employs an interactive element so consumers can learn more, engage with a brand, and more. The interactivity can come from NFC (near field communications), radio-frequency identification (RFID), augmented reality (AR), or other digital elements. One [...]

Smart Paper

What Is Smart Paper?

In our increasingly connected world, it seems like just about everything is becoming a “smart” version of itself. Some of these smart items can be really useful. Others are more of a novelty. Landing in the first category is smart paper technology, which uses printed, sticker-applied, or drawn radio-frequency identification (RFID) tags to embed sensor capabilities into a sheet of paper. How Does It Work? There are a few different methods to create RFID tags on paper. First, the tags can be [...]

Cross-Channel Marketing

3 Great Cross-Channel Marketing Campaigns of 2016

For print providers looking to become valued marketing partners to their customers, cross-channel marketing is an essential tool. But with so many channels out there, it can seem overwhelming – which channels do you choose, and how do you use them effectively? If you’re looking for a little inspiration, the following brands provide great illustrations of creative ways to tie various channels together to deliver a compelling message. 1. Alcon Produces a Kid’s Book Winner of Chief Marketer’s Gold award for best [...]

Memorial Day

The Importance of Memorial Day

With June fast approaching and the warm weather just within our reach, many people look to Memorial Day as that unofficial mark to the beginning of summer – complete with a beach day, barbecue, and three-day weekend. But we are often so busy gathering around the grill or lounging by the pool that we forget the real significance of the day which is so much more than some time off. Memorial Day, formerly known as Decoration Day, is a day [...]

Augmented Reality Marketing

Why You Should Take Another Look at Augmented Reality

Augmented reality (AR) has been around for a while now, and several marketing campaigns (such as IKEA’s furniture shopping app) have piqued marketers’ interest. But with the explosive popularity of 2016’s Pokemon Go game, more companies are realizing the potential of the technology to grab customer attention. If AR isn’t in your bag of marketing tricks, it might be worth a look. Definition First, let’s look at what AR actually is. In case you’re not familiar, AR is a blending of virtual [...]

Data Security

5 Essential Data Security Best Practices for Small Businesses

In a previous blog, we talked about some of the big mistakes small businesses make regarding keeping their data secure. With even some big-name companies seeing major data breaches in recent months, data security is an important topic. If you’re not sure where to start, we’ve got some best practices that should form the foundation of your data protection policy: 1. Assess and update your current security practices How many people in your company have access to sensitive customer information? The more people [...]

Data Security Mistakes

Are You Making These 5 Costly Data Security Mistakes?

In December of 2017, search engine and email platform Yahoo uncovered a data breach from 2013 that involved over a billion user accounts. In November, an independent researcher found a privacy hole in Cisco’s Professional Careers website that left sensitive data open for prying eyes. And just last month, Verity Health System notified more than 9,000 patients that their personal information may have been stolen through a medical group website no longer in use. According to the Privacy Rights Clearinghouse, [...]


Improving Productivity Through Storefront Workflows

Staying competitive in this digital world means more than just cutting your prices to the bone. You need to find ways to improve productivity and deliver more value to customers so they no longer see you as another vendor to price-shop – they see you as a partner in their marketing efforts. One way to improve your productivity is to automate as many of your daily tasks as possible. By using a digital storefront (also know as web-to-print) with a [...]