Tag - direct mail

What is Direct Mail?

What is Direct Mail?

Direct mail is any marketing mail piece sent to a precisely-targeted group of prospective customers. This is, of course, a very broad definition–one that encompasses countless types, shapes, and sizes of mailers. Its broadness is exactly what makes direct mail such a powerful tool for your business or institution. Direct Mail Gives Your Creativity Free Reign Chances are, you have received a wide variety of direct mail pieces in your own mailbox: everything from letters in envelopes, to colorful postcards, to [...]

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Mobile and Direct Mail

Where Does Mobile Fit in Your Direct Mail Campaign?

As of late 2016, 80% of internet users owned smartphones – and more than 50% of those reached for their phones immediately upon waking in the morning. Mobile devices have become a regular part of daily life for many consumers, so it’s important to keep that in mind during the planning of any marketing push. But how can you effectively reach those mobile users in a direct mail campaign? Adding Tech to Print Let’s talk tech first. Adding technical elements to your [...]

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