United Mail | Blog - Do More with Direct Marketing

17 Sep

Information on USPS Delays

This communication was sent to all United Mail’s clients and vendors on Wednesday, September 16th, 2020. Dear Valued Customer, When it comes to communicating with your customers, you place your trust in United Mail to be stewards of your business and to treat your customers the same way you do. With you and your business in mind, we want to address the recent news surrounding the United States Postal Service over the last few months. My intention in writing this message is [...]

By Admin Business, Direct Mail

21 Aug

Why Direct Mail Is Still the Best Choice for Political Media

Direct mail has been a tried-and-true medium for political advertising. You may wonder, though, if it’s still relevant and effective in this digital age. Political campaigns that overlook direct mailing are doing so at their own peril. A recent voter survey on political direct mail effectiveness found that 68% of respondents (PDF) ranked direct mail as one of the three most credible methods of political outreach – higher than TV, home visits and online ads. But why is political advertising important? [...]

By clearvoice Direct Mail, Political

20 Aug

More Than Meets the Eye: The Rise of Web to Print 2.0

The term “Web to Print” typically conjures up images of emailing a file to a professional to have it printed. Traditionally, these were often marketing materials such as business cards and brochures. Today, Web to Print solutions have evolved into much more than a printing service — enter Web to Print 2.0. Web to Print 2.0 shatters the stereotype and shows the breadth of this solution’s capabilities. Let’s take a look at what today’s Web to Print solutions look like and [...]

By clearvoice Marketing, Web-to-Print

19 Aug

Best Practices for Setting Up Political Direct Mail

Absentee voting and mail-in ballots will play a significantly larger role in this year’s election. Whether a national mail-in voting program is put in place or not, the number of people requesting absentee ballots is skyrocketing. In North Carolina, for example, absentee requests are up more than 950% so far. In 2016, 3,900 voters had requested absentee ballots by August. This year, that number is nearly 42,000. If we end up with universal mail-in voting, it changes the game. Either [...]

By clearvoice Direct Mail, Political

12 May

Web-to-Print: A Fast and Unified Solution for Remote Workflow

Web to Print software makes it easy for your marketing team to access, update, customize, and quickly order your marketing materials. Digital Storefront from United Mail allows you to view and share marketing materials with the most up to date information from any time or place, making it the perfect unifying solution for remote workers. What is Web to Print? Gone are the days when your team needs to bring in physical marketing materials or digital information on a drive to [...]

By Admin Marketing, Web-to-Print

13 Apr

Marketing Strategies During COVID-19

Mail can be your handshake from a distance, a way to drop in and say hello without actually dropping in. COVID-19 (coronavirus) has shaken up the world as we know it in a lot of ways, and many businesses may be struggling under the new way of things. However, for all companies, from those that have moved to remote work, to those still in full operation, these days might present not only challenges but also a number of opportunities. Ahead [...]

By Admin Direct Mail, Marketing

08 Apr

Creating a Direct Mail Campaign

The Services and Expertise Offered by one of the Nation’s Top Printers The Direct Mail Advantage The advantages of direct mail are no secret. Whether you want to reach a new market or demographic, generate repeat sales, or simply increase your campaign’s response rate, direct mail is the way to do it. Not only is direct mail beating out other marketing mediums, it’s on the rise. In a recent ADA/DMA study, the response rates for both house lists and prospect lists for [...]

By Admin Direct Mail, Marketing, Variable Data Printing

03 Apr

The Latest From United Mail CEO Tom Clines

To our valued customers, vendors and partners,I am reaching out to you to confirm our strong commitment to you during the ongoing coronavirus situation. While this remains a developing situation, United Mail facilities continue to operate on a relatively normal basis. We are here for you.Ensuring the safety and wellbeing of our employees, service partners and communities continues to be our number one commitment. At the same time, we recognize that the role our industry plays in the United [...]

By Admin Business, Direct Mail, Printing

16 Mar

Your Guide to the USPS 2020 Promotions

Once again, the USPS has unveiled a series of promotions that marketers can take advantage of for some real savings. There are six promotions in total, and, with varying registration dates and promotion periods, we’re here to help you make sense of the promotions and help you get the most out of them. USPS Promotions These promotions build on the promotions from years prior, which have been a huge success for everyone. The six promotions this year are similar to those [...]

By Admin Digital Advertising, Direct Mail, Printing