United Mail | Blog - Do More with Direct Marketing

23 Nov

Happy Thanksgiving from United Mail

While 2020 has certainly been a challenging year for all, it’s also a year for reflection. The difficulties of 2020 have also highlighted the many ways in which United Mail is incredibly fortunate. With Thanksgiving right around the corner, what better time to reflect on all of the many facets of United Mail that we are proud of and thankful for, while also appreciating the hard work and determination of our team, high calibur and professionalism of our clients, [...]

By Admin Holiday

Variable Mapping Print to Boost Your Marketing Campaign

19 Nov

Variable Map Printing – Boost Your Next Marketing Campaign

If you want your next direct mail marketing campaign to catch the attention of the maximum number of recipients, variable map printing is the most powerful and effective tool for the job. You’ve heard of variable data printing (VDP). variable map printing uses geo-location software in combination with cutting edge graphics to take VDP to the next level. Boost your market impact with variable map printing today. What is Variable Map Printing? Variable map printing uses geo-location software to bring recipient-specific [...]

By Admin Direct Mail, Variable Mapping Print

19 Oct

5 Ways to Make Remote Marketing Teams More Efficient with Storefront

Many business environments thrive on teamwork. In the COVID-19 era, this has been disrupted and team members have been siloed to their homes, meaning businesses have had to reset and rethink the way they collaborate. Many of these businesses are considering a permanent shift to remote work. How can you keep your marketing team in sync if they aren’t in the same room? Solutions that enable efficiencies in remote work are now more important than ever. Yet, research from Gartner [...]

By clearvoice Business, Variable Data Printing, Web-to-Print

16 Oct

Is Your Print and Mail Vendor Keeping Your Data Secure?

Data breaches are a major problem for companies in today’s digital world. Major brands of all kinds have experienced them, and the results are costly. Many companies have reported expenses in the tens and hundreds of millions resulting from data breaches. One major source of these data breaches is third-party vendors. Even if you take proactive steps to safeguard your data and comply with applicable regulations, it doesn’t mean the third-party providers are doing the same. Before you trust any third-party [...]

By clearvoice Data Security, Direct Mail, HITRUST, Printing

Variable Data Printing Maximize Your Marketing

13 Oct

How to Maximize Your Marketing Spend With Variable Data Printing

No marketer is eager to throw money at promotions without knowing whether they work or not. That’s why more and more companies are turning to personalization strategies to ensure they get the right message to the right audience. These targeted methods are proven to be highly effective: 91% of customers (PDF) prefer to shop with brands that send them relevant offers and product recommendations. 80% of shoppers are more likely to buy from brands that deliver personalized experiences. 42% of consumers are annoyed [...]

By clearvoice Direct Mail, Variable Data Printing

08 Oct

Is Print-on-Demand the Missing Link in Your Fulfillment Strategy?

Today’s organizations need to turn on a dime in response to consumer expectations and market trends. This often means adjusting your marketing literature and printed collateral on short notice. Not only that, but the increased complexity of the production process, the need to integrate multiple systems, and the use of specialized equipment are making it more challenging to manage the fulfillment process in house. That’s why more companies are turning to literature fulfillment services to support their marketing efforts. These [...]

By clearvoice Marketing, Web-to-Print

5 Ways COVID Has Made Marketing More Effective

05 Oct

5 Ways COVID-19 Has Made Your Marketing and Communications More Effective

COVID-19 has altered the course of businesses worldwide, resulting in a forced evolution of marketing. Events have been canceled, meaning fewer opportunities for a personal touch. Consumers have been isolated for months, their shopping habits turned upside down. Businesses must evolve to meet the new demands of the marketplace and adapt to changing consumer habits. Marketing is feeling the brunt of these demands and pressure is high to show a measurable return on investment (ROI). Let’s consider the COVID impact on [...]

By clearvoice Augmented Reality, Direct Mail, Marketing, Variable Data Printing

17 Sep

Information on USPS Delays

This communication was sent to all United Mail’s clients and vendors on Wednesday, September 16th, 2020. Dear Valued Customer, When it comes to communicating with your customers, you place your trust in United Mail to be stewards of your business and to treat your customers the same way you do. With you and your business in mind, we want to address the recent news surrounding the United States Postal Service over the last few months. My intention in writing this message is [...]

By Admin Business, Direct Mail

21 Aug

Why Direct Mail Is Still the Best Choice for Political Media

Direct mail has been a tried-and-true medium for political advertising. You may wonder, though, if it’s still relevant and effective in this digital age. Political campaigns that overlook direct mailing are doing so at their own peril. A recent voter survey on political direct mail effectiveness found that 68% of respondents (PDF) ranked direct mail as one of the three most credible methods of political outreach – higher than TV, home visits and online ads. But why is political advertising important? [...]

By clearvoice Direct Mail, Political

20 Aug

More Than Meets the Eye: The Rise of Web to Print 2.0

The term “Web to Print” typically conjures up images of emailing a file to a professional to have it printed. Traditionally, these were often marketing materials such as business cards and brochures. Today, Web to Print solutions have evolved into much more than a printing service — enter Web to Print 2.0. Web to Print 2.0 shatters the stereotype and shows the breadth of this solution’s capabilities. Let’s take a look at what today’s Web to Print solutions look like and [...]

By clearvoice Marketing, Web-to-Print