United Mail | Blog - Do More with Direct Marketing

16 Mar

Your Guide to the USPS 2020 Promotions

Once again, the USPS has unveiled a series of promotions that marketers can take advantage of for some real savings. There are six promotions in total, and, with varying registration dates and promotion periods, we’re here to help you make sense of the promotions and help you get the most out of them. USPS Promotions These promotions build on the promotions from years prior, which have been a huge success for everyone. The six promotions this year are similar to those [...]

By Admin Digital Advertising, Direct Mail, Printing

21 Feb

iJetColor NXT: Bringing Your Ideas to Life

United Mail has recently made another investment in the latest technology so that clients don’t need to compromise on their ideas for the sake of efficiency or cost. The new iJetColor NXT makes it possible to do new things for customers, all while increasing efficiency and quality control. With this new piece of hardware, your ideas can be brought to life like never before. With high production speeds, top-notch color and quality, and flexible feed, the iJetColor NXT represents [...]

By Admin Direct Mail, Printing

11 Feb

United Mail Named Best Workplace 2020

Just recently, United Mail has been named the winner of a Best Workplace 2020 designation by Printing Industries of America, the world’s largest graphic arts trade association. The Best Workplace in the Americas award program recognizes organizations that exhibit the attributes and qualities of an ideal workplace to the highest degree and order, through rigorous judgment by human relations industry professionals. Download Certificate (PDF) The Criteria Achievement as a Best Workplace was measured by the Printing Industries of America’s (PIA) panel of [...]

By Admin Business

06 Feb

Climbing the Ranks of North America’s Top Printers

In Printing Impressions’ recent compilation of the top 400 printers, United Mail ranked 182nd out of all printers in North America. To be matched up against, and come out on top, of more than half of the biggest names in the industry is a real achievement. With our targets now locked on climbing even higher on the ladder, we want to take a look at what it means to be so highly ranked, and how we managed to achieve [...]

By Admin Business, Printing, Variable Data Printing

24 Jan

2020 Postage Rate Changes

Each year the United States Postal Service (USPS) calculates and proposes incremental price adjustments to ensure that prices stay in line with operating costs. The USPS does not receive tax dollars for operating expenses; therefore, they rely on accurately matching postage rates to costs. These proposed prices are then submitted to the Postal Regulatory Commission for approval, and to ensure that the rates will generate revenue that more-or-less matches operating costs. Download 2020 Postage Rate Card (PDF) When these changes go [...]

By Admin Business, Direct Mail

22 Jan

Direct Mail Marketing in 2020

All marketing professionals are sure to be familiar with the longstanding institution of direct mail, but it might be surprising to know that direct mail marketing is thriving in 2020. As we head into a new decade, and with all the talk surrounding social media and search engine optimization, it’s interesting to know that direct mail is in fact, on the rise. Top Response Rate Today’s direct mail response rate is a whopping 4.9% for prospect lists, and 9% for house [...]

By Admin Direct Mail, Marketing 2020, direct mail

19 Dec

Merry Christmas from United Mail

Christmas is closing in, and it’s time to embrace the spirit of giving. As we come together, we are invited to celebrate family and unity. For United Mail, it’s also an excellent opportunity to reflect on what we’ve been fortunate to be given — and what we’ve been able to give. A Time for Reflection One of the most significant lessons from Charles Dickens’ Christmas Carol is to reflect on and learn from past experiences to avoid becoming miserly and self-centered. [...]

By Admin Holiday

25 Nov

United Mail Gives Thanks for a Thriving 2019

Thanksgiving is rapidly approaching, and it’s time to take stock for everything we have to be grateful for. 2019 has certainly been challenging in some ways but immensely rewarding in others. As we go forward through the holiday season, it’s important to take note of everything we have to be thankful for. Our Family Our work family at United Mail is incredibly close. We have a profound and underlying trust among each other, but our families at home are the reason [...]

By Admin Holiday Thanksgiving