United Mail | Blog - Do More with Direct Marketing

25 Nov

United Mail Gives Thanks for a Thriving 2019

Thanksgiving is rapidly approaching, and it’s time to take stock for everything we have to be grateful for. 2019 has certainly been challenging in some ways but immensely rewarding in others. As we go forward through the holiday season, it’s important to take note of everything we have to be thankful for. Our Family Our work family at United Mail is incredibly close. We have a profound and underlying trust among each other, but our families at home are the reason [...]

By Admin Holiday Thanksgiving

28 Oct

StitchLiner MARK III: Taking Variable Data Printing to the Next Level

What is Variable Data Printing? Connecting with costumers on a one on one level has never been easier with variable data printing (VDP). VDP helps companies and advertisers reach and relate to customers on a personalized or individual level. VDP improves the reader rate and response rate of direct mail, generating more customers, and building satisfaction and trust. VDP does this by making direct mail campaigns customer or region-specific, using data profiles and regional information to inform, personalize, and schedule [...]

By Admin Direct Mail, Marketing, Saddle Stitching, Variable Data Printing

11 Sep

The Power of Variable Data Printing

How do you make your wide-scale send-out seem more personal and relevant to the individual customer without having to draft individual pieces of mail for every recipient? One way is to utilize the power of Variable Data Printing (VDP). It’s a simple concept: the best way to really reach the most people possible isn’t to be as broad as possible but rather to be as individual as possible. One of the best ways to do that is by making [...]

By Admin Direct Mail, Variable Data Printing, Variable Mapping Print direct mail, Variable Data Printing, vdp

28 Aug

Marketing for the Millennial Mailbox

If you think a Millennial is someone glued to their phone, happy to ignore their mailbox, and only reachable through social media, email, and other digital marketing channels, you’d be completely wrong. In fact, the opposite is true. We all know Millennials have a love affair with their phones and devices, but they also have a love affair with their mailboxes. That’s right, Millennials are actually excited, attentive, and responsive when it comes to mail, making mail marketing one [...]

By Admin Direct Mail

07 Aug

The Continued Importance of Working with a HITRUST CFS Certified Company

Latest Data Breach: Capital One In our technological climate, it’s not surprising to learn about another data breach. It seems that many times a year, multiple manufacturing, financial, insurance, and healthcare industry leaders experience a breakdown in their security frameworks. As a result of a data breach or accidental leak, the sensitive information of millions of people becomes compromised. That information, which likely includes a person’s social security number, address, birthdate, and even bank credentials, circulates on the internet often [...]

By Admin Data Security, HITRUST

29 Jul

The Legacy of Famous USPS Employees

A surprising number of important historical, political, and cultural figures have contributed to the success of the USPS. Some of course are more surprising than others, but each carried a vision of distributing information precisely. Without their help and without the help of countless other unsung postal workers, direct mail would not be the trusted institution as we know it today. In this post, we profile some surprising and not-so-surprising figures who have helped create the postal service system [...]

By Admin Pop Culture

08 May

Three Ways Direct Mail Thrives in 2019

Research is a part of every successful marketing decision. In order to understand how your company can best market your products or services, you need to be aware of the best current marketing practices. More specifically, you should consider the most appropriate channel to execute your marketing campaign. In this post, we report on and analyze three reasons that direct mail is the safest, most effective marketing decision in 2019. 1. Direct Mail Response Rates Soar Direct mail has become [...]

By Admin Direct Mail, Marketing

12 Apr

United Mail Awarded with HITRUST and SOC 2 Type 2 Certifications

Many factors go into a successful marketing campaign, and United Mail believes security is one of the most important of them all. Making sure that client information stays safe in a digital age where companies go down every day, United Mail has proven its commitment to security through a series of qualifying assessments to retain HITRUST CSF certification and SOC 2 Type 2 certification. Our expansive logistics network is more than adept at evolving along with the technology that secures [...]

By Admin Business, Data Security, Direct Mail, Financial, Healthcare, HITRUST

Direct Mail Marketing Financial Industry

27 Mar

Direct Mail Marketing in the Financial Industry

Arguably more than any other industry, financial service providers rely on their reputation to secure business. As financial advisors develop marketing plans, it’s imperative that they consider how they will communicate their credibility. Though a little more than a decade has passed since the great recession, many Americans are wary of parting ways with their savings. A well-executed direct mail marketing campaign can pointedly convey a financial services company’s solid and secure reputation. In this post, we unpack the [...]

By Admin Data Security, Direct Mail, Financial, HITRUST

19 Mar

Direct Mail Marketing for Healthcare Industry Leaders

Direct mail marketing is becoming increasingly important for healthcare professionals. Having represented some of the largest regional and national healthcare providers, United Mail knows firsthand the power and influence a direct mail marketing campaign can have on a healthcare company’s growth. In this post, we share some of our successful tactics to make your next marketing preparation endeavor successful. Collect and Employ Demographic Data Effective planning makes for effective marketing. As you develop your next direct marketing campaign, it’s important to [...]

By Admin Direct Mail, HITRUST direct mail, healthcare, HITRUST