How do you make your wide-scale send-out seem more personal and relevant to the individual customer without having to draft individual pieces of mail for every recipient? One way is to utilize the power of Variable Data Printing (VDP). It’s a simple concept: the best way to really reach the most people possible isn’t to be as broad as possible but rather to be as individual as possible. One of the best ways to do that is by making [...]
If you think a Millennial is someone glued to their phone, happy to ignore their mailbox, and only reachable through social media, email, and other digital marketing channels, you’d be completely wrong. In fact, the opposite is true. We all know Millennials have a love affair with their phones and devices, but they also have a love affair with their mailboxes. That’s right, Millennials are actually excited, attentive, and responsive when it comes to mail, making mail marketing one [...]
Latest Data Breach: Capital One In our technological climate, it’s not surprising to learn about another data breach. It seems that many times a year, multiple manufacturing, financial, insurance, and healthcare industry leaders experience a breakdown in their security frameworks. As a result of a data breach or accidental leak, the sensitive information of millions of people becomes compromised. That information, which likely includes a person’s social security number, address, birthdate, and even bank credentials, circulates on the internet often [...]
A surprising number of important historical, political, and cultural figures have contributed to the success of the USPS. Some of course are more surprising than others, but each carried a vision of distributing information precisely. Without their help and without the help of countless other unsung postal workers, direct mail would not be the trusted institution as we know it today. In this post, we profile some surprising and not-so-surprising figures who have helped create the postal service system [...]
Research is a part of every successful marketing decision. In order to understand how your company can best market your products or services, you need to be aware of the best current marketing practices. More specifically, you should consider the most appropriate channel to execute your marketing campaign. In this post, we report on and analyze three reasons that direct mail is the safest, most effective marketing decision in 2019. 1. Direct Mail Response Rates Soar Direct mail has become [...]
Many factors go into a successful marketing campaign, and United Mail believes security is one of the most important of them all. Making sure that client information stays safe in a digital age where companies go down every day, United Mail has proven its commitment to security through a series of qualifying assessments to retain HITRUST CSF certification and SOC 2 Type 2 certification. Our expansive logistics network is more than adept at evolving along with the technology that secures [...]
Arguably more than any other industry, financial service providers rely on their reputation to secure business. As financial advisors develop marketing plans, it’s imperative that they consider how they will communicate their credibility. Though a little more than a decade has passed since the great recession, many Americans are wary of parting ways with their savings. A well-executed direct mail marketing campaign can pointedly convey a financial services company’s solid and secure reputation. In this post, we unpack the [...]
Direct mail marketing is becoming increasingly important for healthcare professionals. Having represented some of the largest regional and national healthcare providers, United Mail knows firsthand the power and influence a direct mail marketing campaign can have on a healthcare company’s growth. In this post, we share some of our successful tactics to make your next marketing preparation endeavor successful. Collect and Employ Demographic Data Effective planning makes for effective marketing. As you develop your next direct marketing campaign, it’s important to [...]
It’s pretty commonplace to see massive data breaches in the news anymore. Recently, 773 million unique email addresses and corresponding passwords were made public to popular hacking websites, as reported by Troy Hunt, a senior Microsoft security director. This potentially record-breaking data breach isn’t that surprising, though. Our culture is growing increasingly conditioned to expect our most sensitive data and information will be hacked and made available through different internet channels. As a HITRUST CSF ® Certified company, United [...]
One to One Messaging Yields ROI Once you’ve checked that you’re data is going to the right mailbox, have you thought about your message to your customer? In today’s world where we all receive roughly 3,000 marketing messages a day, how do you stand out? You’ve got about three seconds to grab the interest of your customer. ONE. TWO. THREE. DONE. That was fast. In that time, the reader knows whether your letter is going into the kitchen or into the [...]
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