Augmented Reality (AR) is exploding the world of marketing. Recently, a published study established that the AR industry was valued at $2.35 billion in 2015 and predicted it would exponentially rise to $117.4 billion by 2022. So what is AR and why is it so important? Further, what does AR have to do with direct mail marketing? In this blog post, we outline the function of AR and its role in your next successful direct mail marketing campaign.
Augmented Reality vs. Virtual Reality
Though they may appear similar by their names, AR and virtual reality are actually quite different. Whereas virtual reality demands a fully immersive, technologically involved experience, AR is something different altogether. AR allows for data to be converted and thereby experienced in real-time, primarily through the use of smartphone apps. In other words, AR produces a projected 3-D image from digital data. This kind of technological innovation presents a number of opportunities to deliver your brand or product interactively to potential customers.
Direct Mail Delivers AR
AR proves to be a perfect blend of physical and digital marketing materials. A direct mail campaign that features AR compatibility affords an engaging and novel way for the customer to experience your brand. Put differently, AR is fun. It makes your product more interesting and unique. Further, it’s proven to work: research conducted by the USPS confirmed that consumers were 135% more likely to buy an item that they experienced through AR. By employing AR in your next direct mail campaign, you will connect with your customer in a state-of-the-art way.
AR Through United Mail
United Mail is eager to bring your brand to life through the integration of AR in your direct mail campaign. We can meticulously develop an effective AR strategy to make your marketing materials literally stand out. Through United Mail, you’ll generate potential leads, further increase client engagement, and directly track immediate results in your AR-integrated direct mail marketing campaign. Give us a call today, and let’s get to work.
Related: Case Study – Augmented Reality Impact on the Longevity of Direct Mail
This is a case study on the longevity and success of using augmented reality with direct mail marketing. Let us know if you have any questions regarding this service.
By Michael Phillips