In the never-ending quest to reach new customers, a multi-channel marketing approach is one of the surest paths to success. This approach should certainly involve online marketing, as the internet has become one of the primary ways that people discover and patronize businesses. That being said, print marketing and other offline methods are also essential to a campaign’s success. This article will highlight 3 distinct advantages of an integrated online/offline promotional campaign.
Multi-Channel Shoppers are Apt to Spend More Money
According to a recent study conducted by Prosper Insights & Analytics, over 64 million Americans shopped both online and in stores from Thanksgiving to Cyber Monday of 2017. These shoppers spent, on average, $82 more than those who only shopped online. They also spent an average of $49 more than those who only shopped in stores. Since those looking to spend big are clearly using multiple channels for their purchases, it makes sense that a multi-channel marketing campaign is the best way to reach them.
All Promotional Channels Are Connected
As you know, brand recognition is an essential part of marketing. Someone is more likely to respond to an online ad – or seek out a company online – if they received a mail piece from that company. Conversely, someone is more likely to respond to a mail piece if they have already seen your brand online. Print and digital marketing work together symbiotically, and the most successful marketing campaigns take advantage of that fact.
Consumers Have Come To Expect Multi-Channel Marketing
Another reason that multi-channel marketing is so successful is that it is expected. A recent survey conducted by Salesforce found that over 75 percent of consumers expect companies to provide them with a consistent marketing experience across multiple channels, including social media, mobile advertising, and direct mail. In other words, your potential customers are ready and waiting for a seamless, multi-channel marketing campaign. At United Mail, we can help you provide it.
If you have questions about how United Mail can help you with your next multi-channel campaign, give us a call at 866-542-2107, or contact us today. We’ll be happy to answer any questions, and get you a quote on your next project.
By: Brandon Wuske