Many business environments thrive on teamwork. In the COVID-19 era, this has been disrupted and team members have been siloed to their homes, meaning businesses have had to reset and rethink the way they collaborate. Many of these businesses are considering a permanent shift to remote work.
How can you keep your marketing team in sync if they aren’t in the same room? Solutions that enable efficiencies in remote work are now more important than ever. Yet, research from Gartner showed that 54% of human resource leaders consider poor technology to be their organizations’ biggest hurdle to effectively working remotely.
Tools that help nurture online collaboration will help encourage teamwork even in a remote environment. This is where a digital storefront comes in to help you make your remote teams more efficient.
What Is a Digital Storefront?
Success in most processes often comes down to two things: visibility and control. When managing documents, all involved parties need transparency. In the same vein, you need to be able to control access to ensure only those whom you approve can see these documents. This control is a key aspect of compliance. A digital storefront accomplishes this for businesses.
Also called Web-to-Print, a digital storefront helps companies get greater control over their documents by fostering collaboration. This digital platform enables your teams to focus on mission-critical work and strategy, going beyond simple copy changes or version control.
The digital storefront is a web-based solution that provides a central location for all of your marketing, branding and compliance materials. It enables you to access them quickly to ensure the most up-to-date information is always at your fingertips, regardless of how far-flung your team members are.
5 Ways to Encourage Efficiency With Storefront
The digital storefront is designed to keep teams productive, even in a home environment. Here’s how remote teams can effectively collaborate with a digital storefront.
1. Safeguard Documents to Ensure Compliance
With more work being done online, cybersecurity has to be top of mind, especially when dealing with personal information such as addresses and emails. The digital storefront keeps your data safe to ensure compliance. Whether from a branding, marketing or legal standpoint, you don’t want your information to get into the wrong hands and risk the integrity of your content.
The digital storefront allows users to control who can access all documents so only people who have access can see your sensitive information.
2. Go Remote With Ease
The sudden switch to remote work meant that there was not much time to learn new processes. A digital storefront enables your team to make the transition to remote work as seamlessly as possible. Whether you’re in the office or at home, the digital storefront provides consistent collaboration.
This means less time training teams on new remote processes and more time spent accomplishing mission-critical tasks.
3. Provide a Central Repository for all Communications
With everyone collaborating from afar, it’s never been more important to ensure the whole team is on the same page. Even if team members cannot be in the same room, building or state, teams cannot function in siloes. If your remote team members are using siloed processes to access and share documents, they risk using outdated content.
A centralized location for all of your business’s assets keeps your documents in one place for all authorized team members to access. This ensures that everyone is seeing the most current versions and cannot make changes to look and feel so that all messaging remains consistent and true to your brand.
4. Take Advantage of Trigger Marketing Capabilities
Manual processes are more time consuming and pose the risk of human error. A trigger marketing platform automates the personalization and sending of marketing messaging so you don’t have to do it manually.
The digital storefront enables you to easily customize your content for different audience segments so you can better cater to their needs. You can use this capability to automatically send content with imagery that aligns with your prospect’s or client’s location or to differentiate content by industries.
This provides a hyper-personalized experience for your prospects, allowing you to truly speak to their needs.
5. Keep Your Direct Mail Compliant
You want your printed materials to be delivered to the right hands. The digital storefront helps ensure your mailers get to their intended destination by providing the most up to date addresses. This is possible because your contact lists are sent to the National Change of Address (NCOA) system to confirm addresses and get any necessary updates.
United Mail’s Digital Storefront also adheres to all federal data management compliance standards to prioritize the confidentiality of your sensitive data.
The Digital Storefront Encourages Collaboration and Helps Remote Teams Thrive
You can still build a culture of teamwork while working remotely. Your business just needs the right tools to make it happen. United Mail’s Digital Storefront provides the capabilities your business needs to become more efficient, compliant and in control of your important marketing and business documents.
Interested in learning more about Digital Storefront? Request a quote and see how this solution can help your business.
