Safeguard member and patient communications through last mile delivery
The topic of privacy and data protection in the healthcare and health insurance arenas is serious business. Beyond the ramifications of potential exposure of sensitive patient or member data is the real possibility of legal ramifications or federal fines. Each step of every touchpoint a medical provider or healthcare insurance initiates with a potential or current patient or member must be shrouded in adequate protection measures. This applies to every interaction, including office visits, phone communication, and direct mail marketing.
Before you embark on your organization’s next round of patient or member communication, choose a direct mail partner that takes important compliance issues seriously. United Mail has extensive experience in navigating and handling sensitive data for our healthcare clients and we understand your reputation, and your members’ privacy, is on the line.
United Mail is here to help you engage with your stakeholders effectively and efficiently, all while keeping secure the data they’ve entrusted to you. We proudly hold HITRUST CSF Certification, certification by the Centers for Medicare & Medicaid Services (CMS), and comply with all applicable HIPAA (Health Insurance Portability and Accountability Act of 1996) regulations for our healthcare clients.
Certified by the Centers for Medicare & Medicaid Services
When your organization’s sales and marketing team is planning a significant quarterly or annual direct mail outreach effort, be sure your outsourced direct mail partner holds some important certifications. If your healthcare or health insurance company distributes communications concerning Medicare or Medicaid plans, be certain your direct mail partner is officially certified by the CMS to process delivery of CAHPS survey mail.
An outsourced mail processor must hold certification from the Centers for Medicare and Medicaid Services (CMS) in order to handle Medicare and Medicaid-related direct mail marketing pieces. This is important for insurance companies when choosing a partner for processing Consumer Assessment of Healthcare Providers and Systems (CAHPS®) surveys and other communication.
The CAHPS is a program of the Agency for Healthcare Research and Quality (AHRQ). According to AHRQ, the program’s purpose is, “…to support investigator-led research to better understand patient experience with healthcare and develop scientifically valid and feasible strategies and tools.” These strategies and tools may be engaged to:
- Assess patient experience.
- Report survey results.
- Help organizations use the results to improve the quality of care.
In place for more than 20 years, research conducted under the CAHPS program has led to the development and widespread use of a variety of standardized patient surveys enabling healthcare providers, purchasers, and regulators to track, compare, and improve patients’ experiences in various healthcare settings.
From HIPPA requirements to state-managed Medicaid plans, we can help
Additionally, if your healthcare or health insurance organization (or third-party agency) is planning to execute direct mail marketing material related to Medicare or Medicaid in any way, you should choose a CMS-certified mail processor like United Mail.
This would apply to messages around Medicare Supplement Insurance (also known as Medigap), Medicare age-in communication, gap care policies, state-managed Medicaid programs, diagnostic incentive programs, open enrollment periods, and much more. United Mail’s team understands the intricacies of CMS regulations and can help you navigate the compliance landscape.
When you’re ready to outsource your direct mail needs to a partner that handles everything from design, data strategy, and securing lower postage costs through USPS, reach out to us at United Mail. No matter how small or large your project, we can help. Contact us today at 866-542-2107 or request a quote here.