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Direct Mail Marketing for Healthcare Industry Leaders

Direct Mail Marketing for Healthcare Industry Leaders

Direct mail marketing is becoming increasingly important for healthcare professionals. Having represented some of the largest regional and national healthcare providers, United Mail knows firsthand the power and influence a direct mail marketing campaign can have on a healthcare company’s growth. In this post, we share some of our successful tactics to make your next marketing preparation endeavor successful. Collect and Employ Demographic Data Effective planning makes for effective marketing. As you develop your next direct marketing campaign, it’s important to [...]

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Working with a HITRUST Certified Company

The Importance of Working with a HITRUST CSF Certified Company

It’s pretty commonplace to see massive data breaches in the news anymore. Recently, 773 million unique email addresses and corresponding passwords were made public to popular hacking websites, as reported by Troy Hunt, a senior Microsoft security director. This potentially record-breaking data breach isn’t that surprising, though. Our culture is growing increasingly conditioned to expect our most sensitive data and information will be hacked and made available through different internet channels. As a HITRUST CSF ® Certified company, United [...]

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Direct Mail Personalization and ROI

Direct Mail Personalization and ROI

One to One Messaging Yields ROI Once you’ve checked that you’re data is going to the right mailbox, have you thought about your message to your customer? In today’s world where we all receive roughly 3,000 marketing messages a day, how do you stand out? You’ve got about three seconds to grab the interest of your customer. ONE. TWO. THREE. DONE. That was fast. In that time, the reader knows whether your letter is going into the kitchen or into the [...]

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Different Types of Direct Mail

Different Types of Direct Mail

Choosing the right kind of mail piece is vitally important for every successful direct mail marketing campaign. While there are several factors that contribute to an effective direct mail marketing strategy (like list profiling, mail piece tracking, and supplemental digital marketing measures), your design decisions on your promotional mail piece is still centrally significant. In this post, we focus on 3 different kinds of direct mail pieces that could drive your next successful marketing endeavor. Postcards Postcards are probably the most [...]

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Bad Data Ruins Direct Mail Campaigns

Bad Data Ruins Direct Mail Campaigns

Your campaign is ready to go. The design is on point. The messaging is clear and informative with a call to action. The timeline ensures the mailing will be in homes with time to spare. Your campaign calls for several repeat mailings to the same list to make sure your potential customer sees you and knows your company. Thus, this great campaign goes to the SAME list several times. Have you checked exactly who is going to receive this mailing? Who’s [...]

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Understanding Direct Marketing Terms and Acronyms

Understanding Direct Marketing Terms and Acronyms

In our industry, keeping up with the many different marketing terms and definitions can be daunting. In this blog post, we detail several different significant marketing keywords so that you can more quickly communicate like an industry professional. AIDA: This acronym features an active and commonly accepted process for effective marketing materials. It stands for catch ATTENTION, initiate INTEREST, develop DESIRE, and request ACTION. B2B: Business-to-business. This term denotes a kind of business that markets to other businesses. United Mail, with [...]

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Variable Data Printing

Did You See Our Christmas Card?

In December of 2018, United Mail made the decision to distribute entirely unique, personalized Christmas cards to over 900 past, present, and projected clients. We designed this project for two primary purposes: to connect with the people important to us with some holiday cheer and to demonstrate the power of variable data printing. In this blog post, we’ll highlight the entire process that allowed us to send out such a massive quantity of physical materials all with different, individualized [...]

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2019 Postage Rate Increase

2019 Postage Rate Increase

It’s that time of the year again. Effective January 27, 2019 the United States Postal Service will increase the price of stamps. While these slightly more expensive rates will undoubtedly affect your direct mail business costs, United Mail can help your company find productive and alternative solutions. In this blog post, we highlight two of our services that will help you navigate these new USPS price rates: commingling and list profiling. 2019 Postage Rates (PDF) How Commingling Will Save You Money While [...]

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How Email Subject Lines Make Marketing Campaigns Successful

How Email Subject Lines Make Marketing Campaigns Successful

Subject lines matter. In everyday correspondences with coworkers, friends, clients, and especially in digital marketing campaigns, subject lines give your recipient a preview of your central message. When you engage potential customers through an email promotion, it’s imperative that your subject line appropriately captures the core of your specific marketing materials. An unclear, unfocused subject line can be hugely harmful to your email marketing campaign, as 69% of email recipients report messages as spam based on their subject lines [...]

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VarioPrint i300 Inkjet Press

Océ VarioPrint i300 Inkjet Press – Quality, Consistency and Reliability

Acquiring the i300 Inkjet Press from Canon Solutions America, Inc., “…has been one of the best things our company has ever invested in.” says United Mail, President of Mail Sorting, Casey Hendrick. The company has seen faster, more flexible service provided to customers with product consistency and equipment reliability. Canon Solutions America Inc. provides a partnership with the mail company ensuring high quality at a competitive cost. Take a look at how the i300 makes United Mail an even [...]

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