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Three Ways Direct Mail Thrives in 2019

Three Ways Direct Mail Thrives in 2019

Research is a part of every successful marketing decision. In order to understand how your company can best market your products or services, you need to be aware of the best current marketing practices. More specifically, you should consider the most appropriate channel to execute your marketing campaign. In this post, we report on and analyze three reasons that direct mail is the safest, most effective marketing decision in 2019. 1. Direct Mail Response Rates Soar Direct mail has become [...]

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HITRUST and SOC 2 Type 2 Certifications

United Mail Awarded with HITRUST and SOC 2 Type 2 Certifications

Many factors go into a successful marketing campaign, and United Mail believes security is one of the most important of them all. Making sure that client information stays safe in a digital age where companies go down every day, United Mail has proven its commitment to security through a series of qualifying assessments to retain HITRUST CSF certification and SOC 2 Type 2 certification. Our expansive logistics network is more than adept at evolving along with the technology that secures [...]

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Direct Mail Marketing Financial Industry

Direct Mail Marketing in the Financial Industry

Arguably more than any other industry, financial service providers rely on their reputation to secure business. As financial advisors develop marketing plans, it’s imperative that they consider how they will communicate their credibility. Though a little more than a decade has passed since the great recession, many Americans are wary of parting ways with their savings. A well-executed direct mail marketing campaign can pointedly convey a financial services company’s solid and secure reputation. In this post, we unpack the [...]

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Direct Mail Marketing for Healthcare Industry Leaders

Direct Mail Marketing for Healthcare Industry Leaders

Direct mail marketing is becoming increasingly important for healthcare professionals. Having represented some of the largest regional and national healthcare providers, United Mail knows firsthand the power and influence a direct mail marketing campaign can have on a healthcare company’s growth. In this post, we share some of our successful tactics to make your next marketing preparation endeavor successful. Collect and Employ Demographic Data Effective planning makes for effective marketing. As you develop your next direct marketing campaign, it’s important to [...]

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Working with a HITRUST Certified Company

The Importance of Working with a HITRUST CSF Certified Company

It’s pretty commonplace to see massive data breaches in the news anymore. Recently, 773 million unique email addresses and corresponding passwords were made public to popular hacking websites, as reported by Troy Hunt, a senior Microsoft security director. This potentially record-breaking data breach isn’t that surprising, though. Our culture is growing increasingly conditioned to expect our most sensitive data and information will be hacked and made available through different internet channels. As a HITRUST CSF ® Certified company, United [...]

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Direct Mail Personalization and ROI

Direct Mail Personalization and ROI

One to One Messaging Yields ROI Once you’ve checked that you’re data is going to the right mailbox, have you thought about your message to your customer? In today’s world where we all receive roughly 3,000 marketing messages a day, how do you stand out? You’ve got about three seconds to grab the interest of your customer. ONE. TWO. THREE. DONE. That was fast. In that time, the reader knows whether your letter is going into the kitchen or into the [...]

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Different Types of Direct Mail

Different Types of Direct Mail

Choosing the right kind of mail piece is vitally important for every successful direct mail marketing campaign. While there are several factors that contribute to an effective direct mail marketing strategy (like list profiling, mail piece tracking, and supplemental digital marketing measures), your design decisions on your promotional mail piece is still centrally significant. In this post, we focus on 3 different kinds of direct mail pieces that could drive your next successful marketing endeavor. Postcards Postcards are probably the most [...]

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Bad Data Ruins Direct Mail Campaigns

Bad Data Ruins Direct Mail Campaigns

Your campaign is ready to go. The design is on point. The messaging is clear and informative with a call to action. The timeline ensures the mailing will be in homes with time to spare. Your campaign calls for several repeat mailings to the same list to make sure your potential customer sees you and knows your company. Thus, this great campaign goes to the SAME list several times. Have you checked exactly who is going to receive this mailing? Who’s [...]

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Understanding Direct Marketing Terms and Acronyms

Understanding Direct Marketing Terms and Acronyms

In our industry, keeping up with the many different marketing terms and definitions can be daunting. In this blog post, we detail several different significant marketing keywords so that you can more quickly communicate like an industry professional. AIDA: This acronym features an active and commonly accepted process for effective marketing materials. It stands for catch ATTENTION, initiate INTEREST, develop DESIRE, and request ACTION. B2B: Business-to-business. This term denotes a kind of business that markets to other businesses. United Mail, with [...]

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Variable Data Printing

Did You See Our Christmas Card?

In December of 2018, United Mail made the decision to distribute entirely unique, personalized Christmas cards to over 900 past, present, and projected clients. We designed this project for two primary purposes: to connect with the people important to us with some holiday cheer and to demonstrate the power of variable data printing. In this blog post, we’ll highlight the entire process that allowed us to send out such a massive quantity of physical materials all with different, individualized [...]

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