Author - clearvoice

Remote Marketing Teams

5 Ways to Make Remote Marketing Teams More Efficient with Storefront

Many business environments thrive on teamwork. In the COVID-19 era, this has been disrupted and team members have been siloed to their homes, meaning businesses have had to reset and rethink the way they collaborate. Many of these businesses are considering a permanent shift to remote work. How can you keep your marketing team in sync if they aren’t in the same room? Solutions that enable efficiencies in remote work are now more important than ever. Yet, research from Gartner [...]

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Is Your Print and Mail Vendor Keeping Your Data Secure?

Is Your Print and Mail Vendor Keeping Your Data Secure?

Data breaches are a major problem for companies in today’s digital world. Major brands of all kinds have experienced them, and the results are costly. Many companies have reported expenses in the tens and hundreds of millions resulting from data breaches. One major source of these data breaches is third-party vendors. Even if you take proactive steps to safeguard your data and comply with applicable regulations, it doesn’t mean the third-party providers are doing the same. Before you trust any third-party [...]

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Variable Data Printing Maximize Your Marketing

How to Maximize Your Marketing Spend With Variable Data Printing

No marketer is eager to throw money at promotions without knowing whether they work or not. That’s why more and more companies are turning to personalization strategies to ensure they get the right message to the right audience. These targeted methods are proven to be highly effective: 91% of customers (PDF) prefer to shop with brands that send them relevant offers and product recommendations. 80% of shoppers are more likely to buy from brands that deliver personalized experiences. 42% of consumers are annoyed [...]

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Is Print-on-Demand the Missing Link in Your Fulfillment Strategy?

Is Print-on-Demand the Missing Link in Your Fulfillment Strategy?

Today’s organizations need to turn on a dime in response to consumer expectations and market trends. This often means adjusting your marketing literature and printed collateral on short notice. Not only that, but the increased complexity of the production process, the need to integrate multiple systems, and the use of specialized equipment are making it more challenging to manage the fulfillment process in house. That’s why more companies are turning to literature fulfillment services to support their marketing efforts. These [...]

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5 Ways COVID Has Made Marketing More Effective

5 Ways COVID-19 Has Made Your Marketing and Communications More Effective

COVID-19 has altered the course of businesses worldwide, resulting in a forced evolution of marketing. Events have been canceled, meaning fewer opportunities for a personal touch. Consumers have been isolated for months, their shopping habits turned upside down. Businesses must evolve to meet the new demands of the marketplace and adapt to changing consumer habits. Marketing is feeling the brunt of these demands and pressure is high to show a measurable return on investment (ROI). Let’s consider the COVID impact on [...]

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Why Direct Mail Is Still the Best Choice for Political Media

Why Direct Mail Is Still the Best Choice for Political Media

Direct mail has been a tried-and-true medium for political advertising. You may wonder, though, if it’s still relevant and effective in this digital age. Political campaigns that overlook direct mailing are doing so at their own peril. A recent voter survey on political direct mail effectiveness found that 68% of respondents (PDF) ranked direct mail as one of the three most credible methods of political outreach – higher than TV, home visits and online ads. But why is political advertising important? [...]

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More Than Meets the Eye: The Rise of Web to Print 2.0

More Than Meets the Eye: The Rise of Web to Print 2.0

The term “Web to Print” typically conjures up images of emailing a file to a professional to have it printed. Traditionally, these were often marketing materials such as business cards and brochures. Today, Web to Print solutions have evolved into much more than a printing service — enter Web to Print 2.0. Web to Print 2.0 shatters the stereotype and shows the breadth of this solution’s capabilities. Let’s take a look at what today’s Web to Print solutions look like and [...]

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Best Practices for Setting Up Political Direct Mail

Best Practices for Setting Up Political Direct Mail

Absentee voting and mail-in ballots will play a significantly larger role in this year’s election. Whether a national mail-in voting program is put in place or not, the number of people requesting absentee ballots is skyrocketing. In North Carolina, for example, absentee requests are up more than 950% so far. In 2016, 3,900 voters had requested absentee ballots by August. This year, that number is nearly 42,000. If we end up with universal mail-in voting, it changes the game. Either [...]

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