Direct Mail

Variable Mapping Print to Boost Your Marketing Campaign

Variable Map Printing – Boost Your Next Marketing Campaign

If you want your next direct mail marketing campaign to catch the attention of the maximum number of recipients, variable map printing is the most powerful and effective tool for the job. You’ve heard of variable data printing (VDP). variable map printing uses geo-location software in combination with cutting edge graphics to take VDP to the next level. Boost your market impact with variable map printing today. What is Variable Map Printing? Variable map printing uses geo-location software to bring recipient-specific [...]

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Is Your Print and Mail Vendor Keeping Your Data Secure?

Is Your Print and Mail Vendor Keeping Your Data Secure?

Data breaches are a major problem for companies in today’s digital world. Major brands of all kinds have experienced them, and the results are costly. Many companies have reported expenses in the tens and hundreds of millions resulting from data breaches. One major source of these data breaches is third-party vendors. Even if you take proactive steps to safeguard your data and comply with applicable regulations, it doesn’t mean the third-party providers are doing the same. Before you trust any third-party [...]

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Variable Data Printing Maximize Your Marketing

How to Maximize Your Marketing Spend With Variable Data Printing

No marketer is eager to throw money at promotions without knowing whether they work or not. That’s why more and more companies are turning to personalization strategies to ensure they get the right message to the right audience. These targeted methods are proven to be highly effective: 91% of customers (PDF) prefer to shop with brands that send them relevant offers and product recommendations. 80% of shoppers are more likely to buy from brands that deliver personalized experiences. 42% of consumers are annoyed [...]

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5 Ways COVID Has Made Marketing More Effective

5 Ways COVID-19 Has Made Your Marketing and Communications More Effective

COVID-19 has altered the course of businesses worldwide, resulting in a forced evolution of marketing. Events have been canceled, meaning fewer opportunities for a personal touch. Consumers have been isolated for months, their shopping habits turned upside down. Businesses must evolve to meet the new demands of the marketplace and adapt to changing consumer habits. Marketing is feeling the brunt of these demands and pressure is high to show a measurable return on investment (ROI). Let’s consider the COVID impact on [...]

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Information on USPS Delays

Information on USPS Delays

This communication was sent to all United Mail’s clients and vendors on Wednesday, September 16th, 2020. Dear Valued Customer, When it comes to communicating with your customers, you place your trust in United Mail to be stewards of your business and to treat your customers the same way you do. With you and your business in mind, we want to address the recent news surrounding the United States Postal Service over the last few months. My intention in writing this message is [...]

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Why Direct Mail Is Still the Best Choice for Political Media

Why Direct Mail Is Still the Best Choice for Political Media

Direct mail has been a tried-and-true medium for political advertising. You may wonder, though, if it’s still relevant and effective in this digital age. Political campaigns that overlook direct mailing are doing so at their own peril. A recent voter survey on political direct mail effectiveness found that 68% of respondents (PDF) ranked direct mail as one of the three most credible methods of political outreach – higher than TV, home visits and online ads. But why is political advertising important? [...]

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Best Practices for Setting Up Political Direct Mail

Best Practices for Setting Up Political Direct Mail

Absentee voting and mail-in ballots will play a significantly larger role in this year’s election. Whether a national mail-in voting program is put in place or not, the number of people requesting absentee ballots is skyrocketing. In North Carolina, for example, absentee requests are up more than 950% so far. In 2016, 3,900 voters had requested absentee ballots by August. This year, that number is nearly 42,000. If we end up with universal mail-in voting, it changes the game. Either [...]

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Marketing Strategies During COVID-19

Marketing Strategies During COVID-19

Mail can be your handshake from a distance, a way to drop in and say hello without actually dropping in. COVID-19 (coronavirus) has shaken up the world as we know it in a lot of ways, and many businesses may be struggling under the new way of things. However, for all companies, from those that have moved to remote work, to those still in full operation, these days might present not only challenges but also a number of opportunities. Ahead [...]

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create direct mail campaign

Creating a Direct Mail Campaign

The Services and Expertise Offered by one of the Nation’s Top Printers The Direct Mail Advantage The advantages of direct mail are no secret. Whether you want to reach a new market or demographic, generate repeat sales, or simply increase your campaign’s response rate, direct mail is the way to do it. Not only is direct mail beating out other marketing mediums, it’s on the rise. In a recent ADA/DMA study, the response rates for both house lists and prospect lists for [...]

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essential business mail house

The Latest From United Mail CEO Tom Clines

To our valued customers, vendors and partners,I am reaching out to you to confirm our strong commitment to you during the ongoing coronavirus situation. While this remains a developing situation, United Mail facilities continue to operate on a relatively normal basis. We are here for you.Ensuring the safety and wellbeing of our employees, service partners and communities continues to be our number one commitment. At the same time, we recognize that the role our industry plays in the United [...]

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