Marketing

Three Ways Direct Mail Thrives in 2019

Three Ways Direct Mail Thrives in 2019

Research is a part of every successful marketing decision. In order to understand how your company can best market your products or services, you need to be aware of the best current marketing practices. More specifically, you should consider the most appropriate channel to execute your marketing campaign. In this post, we report on and analyze three reasons that direct mail is the safest, most effective marketing decision in 2019. 1. Direct Mail Response Rates Soar Direct mail has become [...]

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Direct Mail Personalization and ROI

Direct Mail Personalization and ROI

One to One Messaging Yields ROI Once you’ve checked that you’re data is going to the right mailbox, have you thought about your message to your customer? In today’s world where we all receive roughly 3,000 marketing messages a day, how do you stand out? You’ve got about three seconds to grab the interest of your customer. ONE. TWO. THREE. DONE. That was fast. In that time, the reader knows whether your letter is going into the kitchen or into the [...]

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Different Types of Direct Mail

Different Types of Direct Mail

Choosing the right kind of mail piece is vitally important for every successful direct mail marketing campaign. While there are several factors that contribute to an effective direct mail marketing strategy (like list profiling, mail piece tracking, and supplemental digital marketing measures), your design decisions on your promotional mail piece is still centrally significant. In this post, we focus on 3 different kinds of direct mail pieces that could drive your next successful marketing endeavor. Postcards Postcards are probably the most [...]

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Understanding Direct Marketing Terms and Acronyms

Understanding Direct Marketing Terms and Acronyms

In our industry, keeping up with the many different marketing terms and definitions can be daunting. In this blog post, we detail several different significant marketing keywords so that you can more quickly communicate like an industry professional. AIDA: This acronym features an active and commonly accepted process for effective marketing materials. It stands for catch ATTENTION, initiate INTEREST, develop DESIRE, and request ACTION. B2B: Business-to-business. This term denotes a kind of business that markets to other businesses. United Mail, with [...]

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How Email Subject Lines Make Marketing Campaigns Successful

How Email Subject Lines Make Marketing Campaigns Successful

Subject lines matter. In everyday correspondences with coworkers, friends, clients, and especially in digital marketing campaigns, subject lines give your recipient a preview of your central message. When you engage potential customers through an email promotion, it’s imperative that your subject line appropriately captures the core of your specific marketing materials. An unclear, unfocused subject line can be hugely harmful to your email marketing campaign, as 69% of email recipients report messages as spam based on their subject lines [...]

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VarioPrint i300 Inkjet Press

Océ VarioPrint i300 Inkjet Press – Quality, Consistency and Reliability

Acquiring the i300 Inkjet Press from Canon Solutions America, Inc., “…has been one of the best things our company has ever invested in.” says United Mail, President of Mail Sorting, Casey Hendrick. The company has seen faster, more flexible service provided to customers with product consistency and equipment reliability. Canon Solutions America Inc. provides a partnership with the mail company ensuring high quality at a competitive cost. Take a look at how the i300 makes United Mail an even [...]

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Medical Insurance Innovations

5 Health Insurance Innovations

Save Time, Money, and Lives Most medical insurance companies communicate with their members when there’s a need for a notification—such as during open enrollment or when there’s a change in their plans. However, due to lack of necessary technology and concerns around keeping patient data secure, insurers are losing out on opportunities to proactively reach their members. These missed connections are costing them time and money as well as sabotaging their very mission: to help more people get the medical [...]

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Thinking Outside the Box in Direct Mail Marketing

Admittedly, a lot goes into making a direct mail campaign successful. One factor could be the list profiling of prospective customers and recipients. Another could be a more personalized touch you’ve added through variable data printing. While focusing on these aspects of your campaign certainly could improve its effectiveness, this post focuses on the role your marketing and promotional materials play when employing direct mail. In other words, we’ll concentrate on unconventional ways to make your brand stand out [...]

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Direct Mail Services

Direct Mail Services

Your ROI is in the Mail. 79% of consumers say they will act on direct mail immediately, only 45% say the same of Email. In our technological moment, direct mail still has an undeniable importance in the success of your marketing campaign. When you combine direct mail services with digital marketing tools, you will increase your response rates, reach more customers, and improve revenue – Request a Call Leave a Lasting Impression Do you remember the last mail piece you received? What [...]

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Marketing Communication In 2018

4 Key Steps Toward Successful Marketing Communication In 2018

In our hyper-technological world, communication methods change at an incredibly rapid pace. First there was email, then message boards, then instant messaging, then MySpace and Friendster, and now Facebook, Instagram, chatbots, Netflix, and dozens of other communication methods. There are always new technologies, and new ways for people to interact with others. This is also true when it comes to marketing methods and the tools that are available for marketing. But it’s tough. With so many options and so much information out [...]

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