Marketing

Is Print-on-Demand the Missing Link in Your Fulfillment Strategy?

Is Print-on-Demand the Missing Link in Your Fulfillment Strategy?

Today’s organizations need to turn on a dime in response to consumer expectations and market trends. This often means adjusting your marketing literature and printed collateral on short notice. Not only that, but the increased complexity of the production process, the need to integrate multiple systems, and the use of specialized equipment are making it more challenging to manage the fulfillment process in house. That’s why more companies are turning to literature fulfillment services to support their marketing efforts. These [...]

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5 Ways COVID Has Made Marketing More Effective

5 Ways COVID-19 Has Made Your Marketing and Communications More Effective

COVID-19 has altered the course of businesses worldwide, resulting in a forced evolution of marketing. Events have been canceled, meaning fewer opportunities for a personal touch. Consumers have been isolated for months, their shopping habits turned upside down. Businesses must evolve to meet the new demands of the marketplace and adapt to changing consumer habits. Marketing is feeling the brunt of these demands and pressure is high to show a measurable return on investment (ROI). Let’s consider the COVID impact on [...]

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More Than Meets the Eye: The Rise of Web to Print 2.0

More Than Meets the Eye: The Rise of Web to Print 2.0

The term “Web to Print” typically conjures up images of emailing a file to a professional to have it printed. Traditionally, these were often marketing materials such as business cards and brochures. Today, Web to Print solutions have evolved into much more than a printing service — enter Web to Print 2.0. Web to Print 2.0 shatters the stereotype and shows the breadth of this solution’s capabilities. Let’s take a look at what today’s Web to Print solutions look like and [...]

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web to print remote solution

Web-to-Print: A Fast and Unified Solution for Remote Workflow

Web to Print software makes it easy for your marketing team to access, update, customize, and quickly order your marketing materials. Digital Storefront from United Mail allows you to view and share marketing materials with the most up to date information from any time or place, making it the perfect unifying solution for remote workers. What is Web to Print? Gone are the days when your team needs to bring in physical marketing materials or digital information on a drive to [...]

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Marketing Strategies During COVID-19

Marketing Strategies During COVID-19

Mail can be your handshake from a distance, a way to drop in and say hello without actually dropping in. COVID-19 (coronavirus) has shaken up the world as we know it in a lot of ways, and many businesses may be struggling under the new way of things. However, for all companies, from those that have moved to remote work, to those still in full operation, these days might present not only challenges but also a number of opportunities. Ahead [...]

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create direct mail campaign

Creating a Direct Mail Campaign

The Services and Expertise Offered by one of the Nation’s Top Printers The Direct Mail Advantage The advantages of direct mail are no secret. Whether you want to reach a new market or demographic, generate repeat sales, or simply increase your campaign’s response rate, direct mail is the way to do it. Not only is direct mail beating out other marketing mediums, it’s on the rise. In a recent ADA/DMA study, the response rates for both house lists and prospect lists for [...]

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Direct Mail Marketing 2020

Direct Mail Marketing in 2020

All marketing professionals are sure to be familiar with the longstanding institution of direct mail, but it might be surprising to know that direct mail marketing is thriving in 2020. As we head into a new decade, and with all the talk surrounding social media and search engine optimization, it’s interesting to know that direct mail is in fact, on the rise. Top Response Rate Today’s direct mail response rate is a whopping 4.9% for prospect lists, and 9% for house [...]

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variable data saddle stitching

StitchLiner MARK III: Taking Variable Data Printing to the Next Level

What is Variable Data Printing? Connecting with costumers on a one on one level has never been easier with variable data printing (VDP). VDP helps companies and advertisers reach and relate to customers on a personalized or individual level. VDP improves the reader rate and response rate of direct mail, generating more customers, and building satisfaction and trust. VDP does this by making direct mail campaigns customer or region-specific, using data profiles and regional information to inform, personalize, and schedule [...]

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Three Ways Direct Mail Thrives in 2019

Three Ways Direct Mail Thrives in 2019

Research is a part of every successful marketing decision. In order to understand how your company can best market your products or services, you need to be aware of the best current marketing practices. More specifically, you should consider the most appropriate channel to execute your marketing campaign. In this post, we report on and analyze three reasons that direct mail is the safest, most effective marketing decision in 2019. 1. Direct Mail Response Rates Soar Direct mail has become [...]

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Direct Mail Personalization and ROI

Direct Mail Personalization and ROI

One to One Messaging Yields ROI Once you’ve checked that you’re data is going to the right mailbox, have you thought about your message to your customer? In today’s world where we all receive roughly 3,000 marketing messages a day, how do you stand out? You’ve got about three seconds to grab the interest of your customer. ONE. TWO. THREE. DONE. That was fast. In that time, the reader knows whether your letter is going into the kitchen or into the [...]

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