Political

Why Direct Mail Is Still the Best Choice for Political Media

Why Direct Mail Is Still the Best Choice for Political Media

Direct mail has been a tried-and-true medium for political advertising. You may wonder, though, if it’s still relevant and effective in this digital age. Political campaigns that overlook direct mailing are doing so at their own peril. A recent voter survey on political direct mail effectiveness found that 68% of respondents (PDF) ranked direct mail as one of the three most credible methods of political outreach – higher than TV, home visits and online ads. But why is political advertising important? [...]

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Best Practices for Setting Up Political Direct Mail

Best Practices for Setting Up Political Direct Mail

Absentee voting and mail-in ballots will play a significantly larger role in this year’s election. Whether a national mail-in voting program is put in place or not, the number of people requesting absentee ballots is skyrocketing. In North Carolina, for example, absentee requests are up more than 950% so far. In 2016, 3,900 voters had requested absentee ballots by August. This year, that number is nearly 42,000. If we end up with universal mail-in voting, it changes the game. Either [...]

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Political Direct Mailing

Direct Mail Contributed to Winning Trump the Election

According to the FEC filings, Donald Trump spent 37 cents of every dollar on direct mail, whereas Hillary Clinton spent 20 cents. Unless you’re living under a rock, you know that Trump won the election. Trump was notoriously frugal during the campaign but spent $29 million on printing and postage. This contributed to him raising money from rural voters (62% of rural voters voted for Trump), as well as mobilizing them to vote. So what does this tell us? Targeting [...]

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