Pop Culture

Airmail 100th Anniversary

Celebrating 100 Years of USPS Airmail Service

On May 1, 2018, the United States Postal Service (USPS) will celebrate the introduction of flight to the distribution of mail with a free event at the Smithsonian National Postal Museum in Washington, DC. This celebration marks the 100th anniversary of the implementation of airmail in the United States. Those who can’t attend the event in person are invited to participate digitally on Facebook live through USPS’s Facebook page. To mark this event nationally, the USPS will release commemorative [...]

Super Bowl Ads

Target Audience and Super Bowl Ads

It’s official. The Patriots have won Super Bowl XLIX, and the marketing world is abuzz with discussions about this year’s Super Bowl’s commercials. Many of the ads were emotionally manipulative, with a focus on the strange and sadvertising. People of all ages, races, genders, and education level watch the Super Bowl, with a quarter of them watching the Super Bowl for the commercials alone, meaning that companies have to decide if they want to target specific customers. But let’s [...]