Variable Data Printing

Remote Marketing Teams

5 Ways to Make Remote Marketing Teams More Efficient with Storefront

Many business environments thrive on teamwork. In the COVID-19 era, this has been disrupted and team members have been siloed to their homes, meaning businesses have had to reset and rethink the way they collaborate. Many of these businesses are considering a permanent shift to remote work. How can you keep your marketing team in sync if they aren’t in the same room? Solutions that enable efficiencies in remote work are now more important than ever. Yet, research from Gartner [...]

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Variable Data Printing Maximize Your Marketing

How to Maximize Your Marketing Spend With Variable Data Printing

No marketer is eager to throw money at promotions without knowing whether they work or not. That’s why more and more companies are turning to personalization strategies to ensure they get the right message to the right audience. These targeted methods are proven to be highly effective: 91% of customers (PDF) prefer to shop with brands that send them relevant offers and product recommendations. 80% of shoppers are more likely to buy from brands that deliver personalized experiences. 42% of consumers are annoyed [...]

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5 Ways COVID Has Made Marketing More Effective

5 Ways COVID-19 Has Made Your Marketing and Communications More Effective

COVID-19 has altered the course of businesses worldwide, resulting in a forced evolution of marketing. Events have been canceled, meaning fewer opportunities for a personal touch. Consumers have been isolated for months, their shopping habits turned upside down. Businesses must evolve to meet the new demands of the marketplace and adapt to changing consumer habits. Marketing is feeling the brunt of these demands and pressure is high to show a measurable return on investment (ROI). Let’s consider the COVID impact on [...]

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create direct mail campaign

Creating a Direct Mail Campaign

The Services and Expertise Offered by one of the Nation’s Top Printers The Direct Mail Advantage The advantages of direct mail are no secret. Whether you want to reach a new market or demographic, generate repeat sales, or simply increase your campaign’s response rate, direct mail is the way to do it. Not only is direct mail beating out other marketing mediums, it’s on the rise. In a recent ADA/DMA study, the response rates for both house lists and prospect lists for [...]

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Top printer of 2020 list

Climbing the Ranks of North America’s Top Printers

In Printing Impressions’ recent compilation of the top 400 printers, United Mail ranked 182nd out of all printers in North America. To be matched up against, and come out on top, of more than half of the biggest names in the industry is a real achievement. With our targets now locked on climbing even higher on the ladder, we want to take a look at what it means to be so highly ranked, and how we managed to achieve [...]

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variable data saddle stitching

StitchLiner MARK III: Taking Variable Data Printing to the Next Level

What is Variable Data Printing? Connecting with costumers on a one on one level has never been easier with variable data printing (VDP). VDP helps companies and advertisers reach and relate to customers on a personalized or individual level. VDP improves the reader rate and response rate of direct mail, generating more customers, and building satisfaction and trust. VDP does this by making direct mail campaigns customer or region-specific, using data profiles and regional information to inform, personalize, and schedule [...]

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power-of-variable-data-printing

The Power of Variable Data Printing

How do you make your wide-scale send-out seem more personal and relevant to the individual customer without having to draft individual pieces of mail for every recipient? One way is to utilize the power of Variable Data Printing (VDP). It’s a simple concept: the best way to really reach the most people possible isn’t to be as broad as possible but rather to be as individual as possible. One of the best ways to do that is by making [...]

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Direct Mail Personalization and ROI

Direct Mail Personalization and ROI

One to One Messaging Yields ROI Once you’ve checked that you’re data is going to the right mailbox, have you thought about your message to your customer? In today’s world where we all receive roughly 3,000 marketing messages a day, how do you stand out? You’ve got about three seconds to grab the interest of your customer. ONE. TWO. THREE. DONE. That was fast. In that time, the reader knows whether your letter is going into the kitchen or into the [...]

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Variable Data Printing

Did You See Our Christmas Card?

In December of 2018, United Mail made the decision to distribute entirely unique, personalized Christmas cards to over 900 past, present, and projected clients. We designed this project for two primary purposes: to connect with the people important to us with some holiday cheer and to demonstrate the power of variable data printing. In this blog post, we’ll highlight the entire process that allowed us to send out such a massive quantity of physical materials all with different, individualized [...]

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Direct Mail Services

Direct Mail Services

Your ROI is in the Mail. 79% of consumers say they will act on direct mail immediately, only 45% say the same of Email. In our technological moment, direct mail still has an undeniable importance in the success of your marketing campaign. When you combine direct mail services with digital marketing tools, you will increase your response rates, reach more customers, and improve revenue – Request a Call Leave a Lasting Impression Do you remember the last mail piece you received? What [...]

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