Variable Mapping Print

Variable Mapping Print to Boost Your Marketing Campaign

Variable Map Printing – Boost Your Next Marketing Campaign

If you want your next direct mail marketing campaign to catch the attention of the maximum number of recipients, variable map printing is the most powerful and effective tool for the job. You’ve heard of variable data printing (VDP). variable map printing uses geo-location software in combination with cutting edge graphics to take VDP to the next level. Boost your market impact with variable map printing today. What is Variable Map Printing? Variable map printing uses geo-location software to bring recipient-specific [...]

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power-of-variable-data-printing

The Power of Variable Data Printing

How do you make your wide-scale send-out seem more personal and relevant to the individual customer without having to draft individual pieces of mail for every recipient? One way is to utilize the power of Variable Data Printing (VDP). It’s a simple concept: the best way to really reach the most people possible isn’t to be as broad as possible but rather to be as individual as possible. One of the best ways to do that is by making [...]

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Variable Mapping Print

How Can Variable Mapping Print Improve Your Direct Mail Campaign?

Let’s start with a quick definition: variable mapping print uses geo-location software to pinpoint your customer’s address and generate a customized map from there to a location you choose. The obvious choice is your store, but you could also use variable mapping to direct customers to an event or other location. This technology can be a powerful way to bring new customers to you (or remind previous customers that you’re still there). Here are a few scenarios in which variable mapping [...]

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