United Mail | Blog - Page 2 of 9 - Do More with Direct Marketing

06 Jun

Non-Profit Marketing Through Direct Mail

Often, our blog tends to focus on the intricacies of our industry and the ways United Mail’s services can navigate its challenges. In this post, we concentrate on how non-profit organizations can benefit through the use of direct mail marketing. To preface this post, we realize that at a superficial glance a direct mail marketing campaign may seem unfeasible for a non-profit company. It would make sense: postage rates continue to rise, and physical marketing materials aren’t getting any [...]

By Admin Direct Mail, Marketing marketing, non-profit, nonprofit

24 May

United Mail Introduces the Océ VarioPrint i300

United Mail is pleased to announce that we have acquired an Océ VarioPrint i300 inkjet press through Canon Solutions America, Inc. Our new press dramatically improves our data and variability in our printing projects, meaning we can satisfy our clients’ needs that much more effectively and quickly. Further, the machine has drastically increased our company productivity and project versatility. Since its launch in the later stages of 2017, the press has already printed over 25 million sheets. On the arrival [...]

By Admin Business

22 May

Customer Service Survey Results, 2018

United Mail has a firm commitment to the highest quality customer service. In order to reach that desired customer service threshold, we actively seek out ways we can hold ourselves accountable. Recently, we distributed a 5-question survey to help us understand our own quality assurance performance better. This blog post summarizes the nature of the survey and analyzes its results. The Customer Survey We shared our survey primarily between the two areas where our branches are located: Kentucky and Ohio. In [...]

By Admin Business

16 May

Case Study Overview – Part Two

In our second edition of the series, (checkout part one) we once again look back at individual instances where we’ve met our clients’ needs. Per our recent ISO 9001:2015 renewal, United Mail strives to deliver the highest quality customer assurance. With this blog post, we look to clarify how we have historically applied that certification real-world experiences. PURL and Variable Data Printing Recently, United Mail worked directly with an Internet Service Provider (ISP) to extend its reach across 67,000 businesses in [...]

By Admin Business, Direct Mail, Marketing

11 May

ISO 9001:2015 Certification

Recently, United Mail renewed its commitment to quality assurance by achieving an ISO 9001:2015 Certification. As a company that consists of over 250 employees, it’s important for everyone to stay on the same page regarding company priorities. With this certification, these priorities reflect an unyielding devotion to quality. Accountability In order for our company to receive this ISO 9001:2015 Certification, United Mail needed to instill in its company culture a level of accountability. Everyone makes mistakes. Learning from one’s own [...]

By Admin Business

04 May

United Mail receives HITRUST CSF Certification

With the constantly changing technological climate, United Mail has prioritized data security. We have made a collective effort toward protecting our clients’ information and reorienting our company culture to consider first and foremost how we can adapt to industry security needs. Our combined effort has resulted in our HITRUST CSF Certification, which effectively proves that we are diligently committed to satisfying necessary regulations and securing private information. This certification further validates that United Mail can successfully manage risk. What this [...]

By Admin Business

27 Apr

Use Postcard Marketing to Boost Attendance at Your Next Event

We have all seen posts about upcoming events on Facebook and other social media platforms. How often do we actually take the time to read these posts, as opposed to quickly glancing at them and moving on? As an event promoter, your challenge is to craft a message that cuts through all the digital “noise,” and gets people interested in your event. One of the most effective ways to do this is with a printed postcard. This article will [...]

By Admin Direct Mail

18 Apr

Marketing to New Movers with Direct Mail

In 2016, 11.6% of the U.S. population moved somewhere. They may have stayed in their same neighborhood, in their same city, in their same county, or in their same state. They just as easily may have left altogether. When people move out of an area, businesses must adapt by replacing those customers and building a new customer base. For most places with significant job growth, the people moving out are rapidly substituted by those moving in. At United Mail, [...]

By Admin Business, Direct Mail, Marketing

11 Apr

Best Practices For Your Next Direct Mail Campaign

Even though the world is increasingly going digital, direct mail remains as relevant as ever, if not more so. According to a recent study, the percentage of households (across all income levels and age groups) who are likely to immediately read printed ads has been increasing, and now stands at about 45 percent. Not only that, but for young adults (ages 18-21) that percentage is a whopping 62 percent! As a powerful marketing tool, direct mail is clearly on [...]

By Admin Direct Mail, Marketing