Super Bowl Ads

Target Audience and Super Bowl Ads

It’s official. The Patriots have won Super Bowl XLIX, and the marketing world is abuzz with discussions about this year’s Super Bowl’s commercials. Many of the ads were emotionally manipulative, with a focus on the strange and sadvertising. People of all ages, races, genders, and education level watch the Super Bowl, with a quarter of them watching the Super Bowl for the commercials alone, meaning that companies have to decide if they want to target specific customers. But let’s [...]

Perfect Christmas Card

The Perfect Christmas Card

The holiday season is upon us, and that means it’s time to send Christmas cards and holiday promotions to your valued customers. Here’s some tips and tricks we used for our holiday card year, complete with pictures: 1. Make the card meaningful. For our Christmas card, we did a photo shoot with all of our employees at both locations. We used props to make it fun. Now our clients have a chance to see the inside of our company, and put [...]

Spelling Matters

Does spelling matter anymore?

In case you missed it, last week 12 year-old Thomas Hurley III misspelled his final answer on Jeopardy. His spelling of Emancipation Proclamation was in error, as he had “Emanciptation Proclamation” in the response written on his magic blue screen. What ensued was a social media debate on whether spelling really matters anymore. Proponents argue that proper spelling is a necessity as it lays the foundational to pronunciation, a key component to communication. Detractors say that spelling isn’t that big [...]

Political Direct Mail

Election Season: Political Mailing 101

Election season is over, but that doesn’t mean that we can’t take some time to reflect on their marketing campaigns. Political mailings were very heavy this year, as the marketing budget increased for many political candidates. We performed mailings for Alison Lundergan Grimes, Greg Fischer, Mitch McConnell, and other local candidates, and we’d like to share some political mailing do’s and don’ts for the next season. Do: Be mindful of the timing of your mailings. We were scrambling to fill all [...]

Personalized URLs PURLs

PURLs: The Ins and Outs

Personalized URLs (PURLs) are web URLS with the customer’s name. Usually these PURLs are included in a direct mail piece as a way to get customers to respond. For example, say United Mail decides to start a direct mail campaign for our clients. We would send out a postcard to every single client with their name and address on them using our variable data printing, and on the postcard it would say “Get a free $5 Starbucks card if [...]

United Mail History

History of United Mail

Have you ever wondered how United Mail became a major regional direct marketing force in the Midwest? Lee Kirkwood recognized an opportunity and had the entrepreneurial courage to follow it. He spent times in the evenings pursuing this dream when he got off work at his job as a bank officer. In the late 1970’s, the US Postal Service offered a 2 cent discount to companies who presented mail to them in zip code sequence. Lee thought that he could [...]

NFC and Direct Marketing

Apple Pay, NFC and Direct Marketing

The iPhone 6 was revealed yesterday, with the Apple Pay system. The Apple Pay System relies on NFC (near-field communications) to send payment information to a vendor. Mobile payment systems like this are intended to replace the physical wallet. Developers will be able to build apps for Apple Pay starting next month. So what is similar to Apple Pay right now? QR Code marketing has been utilized by companies for several years. The use of QR codes has gone up over [...]

List Profiling Customers Prospects

List profiling: who are your customers and where are your prospects?

What do your best customers look like? I am often amazed to find that many marketers actually know very little about their clients or that the information that they do have is inaccurate. In today’s world, it is not uncommon for marketers to observe falling responses, increasing customer acquisition costs, customer relationship attrition, and a decrease in the number of purchases made by each customer. Because of this, there is more motivation to find new ways to make their marketing campaign effective. [...]

Quality Culture ISO 9001 2008

Creating a Quality Culture – ISO 9001:2008 Certification

Since United Mail became ISO 9001:2008 certified, the associated procedures and guidelines have encouraged our employees to think about “quality” in a whole new light. A quality culture is now the mindset throughout United Mail. Our motto is “Do it right, and on time, every time.” It was a collaborative effort that allowed us to achieve the certification and that remains so today. Our employees grow from co-workers to teammates to ensure the finished product meets the customer’s standards. People [...]

Survive and Thrive - Acquisitions

Survive and thrive in acquisitions

Web-based tools simplify your sales and marketing in tumultuous times When your company grows by acquisition, your IT group is often flooded with projects around infrastructure and integrating legacy software. Little to no attention is paid to the technology needs of the sales and marketing for your growing company. At the same time, your CEO, CMO and CFO are telling you to update materials with newly acquired brands, distribute them to your expanded enterprise and communicate more with customers. Your [...]