Tag - 2020

Direct Mail Marketing 2020

Direct Mail Marketing in 2020

All marketing professionals are sure to be familiar with the longstanding institution of direct mail, but it might be surprising to know that direct mail marketing is thriving in 2020. As we head into a new decade, and with all the talk surrounding social media and search engine optimization, it’s interesting to know that direct mail is in fact, on the rise. Top Response Rate Today’s direct mail response rate is a whopping 4.9% for prospect lists, and 9% for house [...]