Tag - direct mail

Direct Mail Marketing 2020

Direct Mail Marketing in 2020

All marketing professionals are sure to be familiar with the longstanding institution of direct mail, but it might be surprising to know that direct mail marketing is thriving in 2020. As we head into a new decade, and with all the talk surrounding social media and search engine optimization, it’s interesting to know that direct mail is in fact, on the rise. Top Response Rate Today’s direct mail response rate is a whopping 4.9% for prospect lists, and 9% for house [...]

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power-of-variable-data-printing

The Power of Variable Data Printing

How do you make your wide-scale send-out seem more personal and relevant to the individual customer without having to draft individual pieces of mail for every recipient? One way is to utilize the power of Variable Data Printing (VDP). It’s a simple concept: the best way to really reach the most people possible isn’t to be as broad as possible but rather to be as individual as possible. One of the best ways to do that is by making [...]

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Direct Mail Marketing for Healthcare Industry Leaders

Direct Mail Marketing for Healthcare Industry Leaders

Direct mail marketing is becoming increasingly important for healthcare professionals. Having represented some of the largest regional and national healthcare providers, United Mail knows firsthand the power and influence a direct mail marketing campaign can have on a healthcare company’s growth. In this post, we share some of our successful tactics to make your next marketing preparation endeavor successful. Collect and Employ Demographic Data Effective planning makes for effective marketing. As you develop your next direct marketing campaign, it’s important to [...]

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What is Direct Mail?

What is Direct Mail?

Direct mail is any marketing mail piece sent to a precisely-targeted group of prospective customers. This is, of course, a very broad definition–one that encompasses countless types, shapes, and sizes of mailers. Its broadness is exactly what makes direct mail such a powerful tool for your business or institution. Direct Mail Gives Your Creativity Free Reign Chances are, you have received a wide variety of direct mail pieces in your own mailbox: everything from letters in envelopes, to colorful postcards, to [...]

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Mobile and Direct Mail

Where Does Mobile Fit in Your Direct Mail Campaign?

As of late 2016, 80% of internet users owned smartphones – and more than 50% of those reached for their phones immediately upon waking in the morning. Mobile devices have become a regular part of daily life for many consumers, so it’s important to keep that in mind during the planning of any marketing push. But how can you effectively reach those mobile users in a direct mail campaign? Adding Tech to Print Let’s talk tech first. Adding technical elements to your [...]

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