Tag - smart packaging

Smart Packaging

Is Smart Packaging the Wave of the Future?

Smart packaging is still in its early stages and hasn’t yet seen wide roll-out to the world at large. But the technology provides some intriguing benefits that could nudge it into that wider marketing arena. Before we dive into that, let’s define our term. Smart packaging employs an interactive element so consumers can learn more, engage with a brand, and more. The interactivity can come from NFC (near field communications), radio-frequency identification (RFID), augmented reality (AR), or other digital elements. One [...]