Digital & Direct Mail – Cancer Prevention

Direct mail + IP marking = more engagement. This case study shows you the results of using these two marketing methods to reach and engage with your target audience.

The Project

The Colon Cancer Prevention Project is an independent nonprofit based in Louisville, KY, dedicated to eliminating preventable colon cancer death and suffering by increasing screening rates through education, advocacy and health systems improvement. The goal of the project was to advocate for free screenings for uninsured and under-insured people. Funds raised by CCPP come in the form of individual gifts, corporate contributions and grants. CCPP needed more funds, and wanted to efficiently use their marketing dollars to increase individual contributions.

The Solution

The client integrated our digital targeting platform to be used in conjunction with their direct mail campaign. We used VDP (variable data printing) on the direct mailers, and the digital artwork was reflected in the IP banner ads.

The Result

The control group achieved a response rate of 0.38%, compared to the households who received the digital IP Marketing ads that saw a conversion rate of 1.14%. Ninety-five percent of the dollars raised in the campaign came from households that received the digital IP banner ads and a direct mailer, meaning that not only did they have a higher response rate, but those people also donated more.

To view the results, download the full case study below.

Download the Case Study