Now whole pages can be added in or swapped out based on customer data, regional information, or demographic goals. The same 10-page booklet can remain applicable to a variety of customers, even if whole pages within the booklet aren’t. Customer #1 might receive pages 1,2,4,6,8 and 9, while customer #2 receives pages 1,2,5,7 and 10. The customers get a select number of relevant pages, avoiding unnecessary printing, information, and customer confusion. Meanwhile, the highly relevant curated selection of pages will help customers feel like they are being spoken to on a more personal level.
With United Mail’s investment in the StitchLiner MARK III, new variable data printing tasks that would have before been functionally impossible, expensive, and time-consuming are now not just possible, but readily available to be performed for clients and done so with quality, dependability, and consistency.